Toggle3D.ai announced the appointment of Anita Matte as the Company's new Director of Growth Marketing. With an impressive background in B2B subscription business models and a proven track record of success, Anita joins Toggle3D.ai from Amazon, where she played a key role in driving marketing strategies for one of the world's largest corporations. Her new role at Toggle3D.ai will be to drive subscriber growth and to drive SaaS revenue.

Anita brings a wealth of knowledge and expertise to Toggle3D.ai, having held positions at enterprise companies including Air Canada, Marriott International, Moneris, and Amazon. Anita's 10+ years of experience have demonstrated a deep understanding of the B2B market and its unique challenges. Her familiarity with the pain points and value propositions within varied markets, along with her comprehensive understanding of the B2B industry, aligns perfectly with Toggle3D.ai's strategic goals.

As the Director of Growth Marketing, Anita will spearhead two key objectives to fuel Toggle3D.ai's expansion: Increasing Brand Presence: Anita will leverage her digital marketing acumen to elevate Toggle3D.ai's brand presence in the industry. By implementing comprehensive digital marketing strategies, she aims to foster engagement and grow the company's user community. Through targeted campaigns and initiatives, Toggle3D.ai will connect with its audience on a deeper level, enhancing brand awareness and loyalty.

Conversion Rate Optimization (CRO): Recognizing the significance of converting free subscribers into premium users, Anita will focus on optimizing the conversion rate. By enhancing both the quantity and quality of visitors to the platform, Toggle3D.ai aims to increase the adoption of its Pro subscription. With Anita at the helm, the marketing team will refine strategies to attract more businesses and professionals seeking to harness the full potential of 3D visualization technology.