RRRoll Up the Rim Set To Award More than $58 Millionin Prizes to Loyal Coffee Drinkers

DUBLIN, OH, Feb. 20, 2012/PRNewswire/ - With one of the biggest prize pools ever, Tim Hortons Cafe & Bake Shop's popular RRRoll Up The Rim contest kicks off today offering guests a one in six chance of instantly winning from more than $58 millionin cash and prizes.

"Our guests really look forward to this contest," said Mike Meilluer, Senior Vice President US Operations, Tim Hortons Café & Bake Shop. "RRRoll Up The Rim To Win is our way of saying 'thanks' to Tim Hortonscoffee lovers, as well as our restaurant owners and team members genuinely love to see their customers win."

Often noted as a first sign of spring, Tim Hortons Cafe & Bake Shop's highly anticipated RRRoll Up The Rim To Win contest, now in its 26th year, is one of the world's biggest customer rewards programs. Created in 1986 as a "thank you" to guests, the contest has grown into an annual ritual having awarded millions of prizes since.

With a purchase of a medium, large or extra-large hot beverage, guests have the opportunity to instantly win.  Prizes for the 2012 contest include 40 New Cars, 100 Panasonic 3D TV packages, 1000 Coleman Camping packages, 5000 Panasonic digital cameras, 25,000 $100Tim Cards and more than 47 million food prizes.

The RRRoll Up The Rim contest runs while cup supplies last. Prizes may be claimed until May 20, 2012. Contest rules, regulations, prizing information and winner counts can be found at participating Tim Hortonslocations or at www.RollUpTheRimToWin.com

For even more chances to win, visit www.rolluptherimtowin.com for a RRRoll Up inspired game called RRRoll Up Roulette.  Between Feb 20 and March 18guests can enter every day to earn points and win prizes.  New this year RRRoll Up Roulette has gone mobile with a new App.  To access the download, visit www.rolluptherimtowin.com.

About Tim Hortons Cafe & Bake Shop
Tim Hortonsis one of the largest publicly-traded restaurant chains in North Americabased on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons Cafe & Bake Shop appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based specialty coffees including lattes, cappuccinos and espresso shots, specialty teas, home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts.October 2, 2011, Tim Hortonshad 645 restaurants in the United Statesand 3,871 restaurants systemwide. For more information, visit www.timhortons.com.

SOURCE Tim Hortons Inc.

Public Relations Manager, U.S.

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Ce noodl a été diffusé par Tim Hortons Inc. et publié initialement sur http://www.timhortons.com. Il a été distribué par noodls le 2012-02-20 14:04:38 PM sans aucune modification. L’émetteur est seul responsable de l’exactitude des informations fournies.