- Report combines rich industry analysis, proprietary survey data from over 2,000 respondents, and unique insights provided by more than 100 creator educators (the class of creators producing content designed to share knowledge or drive impact).
- Key trends reveal the latest tactics creator educators are adopting to satisfy the evolving appetites of student customers.
- Report finds that today, over twice as many people are interested in creators making content for education than for entertainment purposes.
The in-depth report provides a unique look into the current state of digital learning, backed by consumer survey findings from over 2,000 respondents and invaluable insights from more than 100 creator educators. With this comprehensive, first-hand data, the report outlines forward-looking industry trends that are paired with actionable tips for anyone looking to launch or grow their own successful digital learning business.
Some top industry trends include:
- The shifting tide from creator entertainers to creator educators
- The emergence of microlearning as a solution for life-on-the-go
- The rise of community-first digital learning
- The diversification of income streams offering financial security in uncertain economic times
Other key findings include:
- Today, more than twice as many people are interested in creators making digital content for education than for entertainment purposes.
- 53% of people say they're more likely to buy a product if it's recommended to them by a member of a community that they belong to.
- More than 60% of people learn new things from content on YouTube, Instagram or
TikTok . - 71% of people are currently considering pursuing additional income streams, and 43% already have a side hustle.
"Researching and developing our annual Digital Learning Trends Report gives us an invaluable pulse check on our industry, as well as the opportunity to hear directly from creator educators and their own student customers," said
A host of successful creator educators also contributed to the report, sharing their own learnings on how they've monetized their expertise to build successful businesses. For example:
Jill Koziol , Co-Founder and CEO of Motherly, a wellbeing destination with an inspiring community of over 30 million moms learning to navigate the ups and downs of motherhood, together.Debbie Rosas , Co-Creator and Founder of internationally acclaimed fitness program and lifestyle company,Nia Technique, Inc . As a pioneer in the body-mind fitness industry, Debbie has used her experience to build a thriving, global fitness company with a 7-figure revenue.
For more trends in digital learning, key research findings, or insights from expert creator educators, you can access
Additional visuals showing top research findings are here.
For more information, please visit www.thinkific.com.
This news release includes forward-looking statements and forward–looking information within the meaning of applicable securities laws ("forward-looking statements"). Often, but not always, forward–looking information can be identified by the use of words such as "trends", "plans", "is expected", "expects", "scheduled", "intends", "contemplates", "anticipates", "believes", "proposes" or variations (including negative and grammatical variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-looking statements in this report include statements regarding industry trends; growing demand for online learning, growth in our industry; addressable markets for our solutions; capturing market share; advances in and expansion of our offered platform service and the anticipated benefits of Communities and their features for the Company's customers. Such statements and information are based on the current expectations of
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