The Hut Group Selects SoftIron's for Eco-Friendly, Mission-critical Enterprise Storage
January 06, 2021 at 08:00 am
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SoftIron Ltd. announced that has selected SoftIron's HyperDrive® as the storage backbone for its global THG Ingenuity e-commerce platform. The company cites SoftIron's task-specific approach to (open source software-defined storage software) Ceph, ease of use and efficiency as critical determinations for the selection. SoftIron's Ceph-optimized storage solution, HyperDrive, tackles mission-critical issues such as scalability, resiliency, and cloud-native flexibility, while also excelling in power, performance, and efficiency. The implementation helps the e-commerce giant achieve a resilient, agile infrastructure to power its world-leading retail platform while retaining its CarbonNeutral® certification and avoiding vendor lock-in. The integration of SoftIron's HyperDrive comes as THG prepares for growth after raising £1.88 billion in its initial public offering (IPO) in September 2020 - the largest UK IPO on record. With plans to scale globally, THG has built a state-of-the-art e-commerce platform called THG Ingenuity that delivers enterprise-class scalability and resiliency, is cloud-native, provides superior efficiency and exists within its carbon-neutral THG Eco initiative. As THG grows and the trend towards more edge infrastructure deployments gains momentum, Schalk and his team will continue to add to their 24 data centers across the UK, Europe, USA, and Asia.
THG PLC is a vertically integrated global ecommerce technology company. The Company owns brands through its technology platform, THG Ingenuity. THG Ingenuity provides end-to-end ecommerce solutions powering the Companyâs brands offering alongside external, third-party brands to reach a global ecommerce consumer base. The Companyâs business is operated through three divisions: THG Beauty, which is operates pure-play sites such as LOOKFANTASTIC, Cult Beauty and Dermstore, offering more than 1,300 brands across the skincare, haircare, cosmetics, and fragrance categories. THG Nutrition, which includes online sports nutrition brand Myprotein and its family brands (Myvegan, Myvitamins, MP Activewear and MyPRO) with an integrated business model, and THG Ingenuity commerce provides direct-to-consumer e-commerce solution for consumer brand owners s across its technology, digital marketing, and operations. THG Ingenuity also includes media related services.
THG PLC 
