Yokohama Rubber Co : Yokohama Rubber to Exhibit at AUTOSPORT INTERNATIONAL 2012 in U.K.
January 11, 2012 at 09:31 am
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Yokohama Rubber to Exhibit at AUTOSPORT
INTERNATIONAL 2012 in U.K.
Tokyo - The Yokohama Rubber Co., Ltd., announced
today that its UK distributor, Yokohama H. P. T,
Ltd., will participate in AUTOSPORT INTERNATIONAL
The Racing Car Show, which will run from January
12 through 15, 2012, (open to the general public
on the 14th and 15th) in Birmingham, England.
With its exciting exhibition of racing vehicles
including some of Formula 1 cars, AUTOSPORT
INTERNATIONAL is the largest motorsports show in
the world and a magnet for motorsports-related
industries. This will be the 22nd show and is
expected to draw about 600 exhibiting companies
and 80,000 visitors.
Yokohama Rubber is endeavoring to improve
recognition of its tires in Europe through
involvement in motorsports, including supplying
control tires to the WTCC*1 and providing tires
to teams participating in the popular European
IRC*2. Displays at the Yokohama booth will be
focused on ADVAN racing and rally tires, whose
high levels of performance have already been
proven in the motorsports field, and will
emphasize Yokohama tires' high performance and
high quality.
*1: FIA World Touring Car Championship
*2: Intercontinental Rally Challenge
Replacement tires reflecting Yokohama's high
levels of technology fostered through
participation in motorsports will be shown - the
wide-ranging lineup of Yokohama's tires starting
with the global flagship brand ADVAN series, the
GEOLANDAR series for SUVs, and the environmental
flagship tire BluEarth-1, which was released in
Europe in April 2011.
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The Yokohama Rubber Company, Limited is one of the world's leaders in manufacturing and marketing tires. Net sales break down by activity as follows:
- production of tires (81.3%): for private vehicles, buses, heavy trucks, mining and civil engineering engines, etc.;
- manufacturing of polymer and rubber products (17.3%): high pressure pipes, conveyor belts, seismic products, marine hoses, aircraft products, golf products, etc.;
- other (1.3%).
Net sales break down geographically as follows: Japan (42.2%), Asia (14.6%), North America (26.6%) and other (16.6%).