The RealReal announced the launch of RealReal 360, an innovative commerce solution that offers a unified, real-time view of inventory, product, and customer activity across all platforms. Built from the ground up to scale with company’s fast moving business needs, RealReal 360 provides a centralized view of The RealReal customer and inventory across desktop, mobile, stores, and warehouse. RealReal 360 Key Features: Customer 360° Profiling: RealReal 360 supports the shopper across platforms and gives the business a single view of customer activity. Unifies desktop, mobile, web, iOS, and Android, and brick & mortar, to ensure a cohesive customer experience. In-store iPads that give shoppers a holistic view of product inventory across all channels, helping them quickly discover an item. One customer view enables talking to the shopper with one voice across all platforms to ensure the same message is heard regardless of the device. Seamless Inventory Management: A connected inventory view surfaces the full assortment from two warehouses and stores. Real-time updates that allow inventory changes to immediately reflect all locations, providing the customer, and business, with an accurate view of what is available at all times. RFID Integration allows store experts to easily locate items to better service customers and enhance inventory control. Real-time Business Intelligence:- Empowers the business through data and insights throughout the customer and business lifecycle. Real-time sales visibility across all customer touch points including desktop, mobile, and stores. Gives company experts the ability to view sales by region, channel, and customer type, to better identify and address customer needs.