The Pepsi Bottling Group (NYSE: PBG) joins forces with the state of Georgia and Governor Sonny Perdue on Friday, September 14, 2007 in the ?Litter. It Costs You? anti-litter campaign. The Governor will be in Valdosta, Georgia at Wild Adventures Theme Park to announce this new partnership and to promote the state's anti-littering initiatives. The campaign will include Pepsi bottlers across the state and Wild Adventures Theme Park.

PBG's entire fleet of route delivery trucks in Georgia will display the anti-litter messages featuring the state's anti-litter mascot, Buster, the Brown Trasher and information on the Governor's ?Litter. It Costs You? program for one year. Additionally, trash receptacles placed throughout Wild Adventures Theme Park will be wrapped with the same message.

?PBG strives to improve the communities in which it resides into areas of enviable beauty,? said Kelvin Buncum, Vice President and General Manager of PBG's Atlanta Market Unit. ?As a good corporate citizen, the ?Litter. It Costs You? initiative is an environmental friendly program that the Company identifies with and is willing to help promote. PBG is eager to support this program in conjunction with the Governor and Wild Adventures Theme Park.?

Wild Adventures Theme Park's commitment is to bring litter prevention and educational awareness programs to the communities. Also, in-park activities will be implemented to teach children about the effects of litter on the environment and its inhabitants.

About Litter. It Costs You:

The State of Georgia launched the ?Litter. It Costs You? campaign in August 2006. An integrated and comprehensive approach to stopping litter, the campaign encompasses education, eradication, and enforcement. The campaign leverages the efforts of state agencies, city and county governments, and volunteer organizations to engage the public and effect change. Resources include an interactive and comprehensive Web site, community challenges for adults and youth, an online toolkit and an education component to reach children. For more information, visit www.litteritcostyou.org.

About PBG:

The Pepsi Bottling Group, Inc. (www.pbg.com) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages. With more than 70,000 employees and sales of nearly $13 billion, PBG has operations in the U.S., Canada, Greece, Mexico, Russia, Spain, and Turkey. For more information go to www.pbg.com.

Pepsi Bottling Group
Mary Winn Settino, 914-767-7216
Investor and Public Relations
msettino@pepsi.com