We're interested in people's giving habits, which is why we recently carried out a survey in the UK to get an understanding of where the nation's giving is at.

​- The recent bad press that some charities have received has resulted in trust being a factor in people's charitable giving.

- Despite some regional differences, the UK is still an incredibly charitable country, donating nearly £73 per person. Even more so when you consider that 50% felt they could do more.

- Adult illness (such as cancer) and animal welfare charities are the ones most people give to, which means that grassroots charities are having a harder time to get the attention of potential donors.

- People tend to give to causes that personally affect them, with 62% stating that they choose the causes they support based on that.

- We found that almost one in four people have asked for donations to their chosen charity rather than wedding, birthday or Christmas gifts. In fact, only recently Prince Harry and Meghan Markle asked for donations to charity instead of wedding gifts.

We're thrilled to be part of this giving 'ecosystem', supporting charities and causes of all shapes and sizes.

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People's Operator plc published this content on 10 April 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 10 April 2018 17:45:01 UTC