New York Times : Record Number of Home Cooks Find Joy and Inspiration with NYT Cooking

When we launched NYT Cooking, our goal was to address a simple and specific need for our readers: what should I cook? Though the world may look and feel different today than it did when we started, our mission has stayed the same. Every day, NYT Cooking offers users thousands of the best recipes, handy tips and other bursts of inspiration to help them become better and more confident cooks.

In 2020, life changed for nearly everyone, creating everyday challenges that The Times helped readers work through. NYT Cooking helped readers find joy in preparing food, in trying new recipes and in conquering (and delighting in) the challenge of cooking with what's in your pantry.

People from around the world turned to NYT Cooking in record numbers for recipes, advice and inspiration that made their time in the kitchen easier and more enjoyable. Cooking helped hundreds of thousands of home cooks prepare lunch at home, inspired them with easy baking recipes, and delighted them with amazing slow cooker recipes, to name a few. In 2020, Cooking attracted 113 million users to its recipes, guides and collections, an increase of over 40 percent compared to 2019. For the holiday season of November and December 2020, NYT Cooking played host to over 31 million unique users. As of Q3 2020, NYT Cooking had nearly 600,000 subscriptions.