The Movie Studio, Inc. announced that it has executed an advertising channel agreement with eStreamTV. The agreement will include revenue sharing and integration of eStreamTV into The Movie Studio’s new app, currently available in the Google Play Store and the Apple App Store as part of a soft launch, with full launch anticipated to take place early fall 2020. The initial application of the agreement with eStreamTV will focus on advertiser insertion into The Movie Studio’s OTT and app platform as the “foundation” of the Company’s advertiser video on demand (AVOD) component. Upon completion of the app integration, an initial targeted marketing campaign will commence via Instagram, Facebook and marketing to the millennial demographic and other nationwide audiences, with measurement and big data analytics components included. The Company has completed production of a video clip as the first advertisement release upon completion and launch of The Movie Studio app and OTT platform. eStreamTV’s advertiser service server is powered by multiple ad demand partners that deliver programmatic video ads via RSS feeds – with podding capability. Through its various ad demand partners, eStreamTV is able to provide professional broadcast-style ad breaks with multiple ads. The duration and frequency of the ad breaks can be adjusted to the individual content platform’s preference. Through integration of programmatic ad tags, viewers will see ads that are more suited to their tastes and consumer tendencies. This makes the ads less obtrusive to the viewer and also delivers a higher monetization of the ad impressions. Through eStreamTV’s various legacy advertiser partners, ads from large Fortune 500 companies and many others could potentially appear on The Movie Studio’s app and OTT platform. The eStreamTV service finalizes content, running for a minimum duration of 15 minutes a loop. Each loop contains four to six natural programming breaks for insertion by the distributor of up to 12 minutes of commercial advertising per loop.