IPG Engine is the First Integrated Marketing Platform Powered by Adobe GenStudio, Using AI and Data to Automate and Scale Creative Content
Adobe to Leverage Acxiom Data and Identity Products to Enrich its Customer Profiles and Audience Creation Capabilities
IPG’s engine streamlines and automates the end-to-end customer experience, helping brands find better ways to engage, convert and retain audiences through paid, owned and earned channels and on an individual level. Adobe GenStudio powers the content supply chain within the IPG engine, harnessing the combined capabilities of Adobe Workfront, Adobe Experience Manager, Adobe Express, Adobe Firefly, Adobe’s family of creative generative AI models, and Frame.io. Within the IPG engine, IPG deploys proprietary
By uniting top-tier partner technology with proprietary data, IPG’s engine supercharges content, experiences, and commerce, at scale. The IPG engine is being deployed across the entire IPG portfolio, and offers combinations of content lifecycle support with creation, curation, assembly, personalization, and measurement, empowering every marketing discipline and client team to deliver exceptional results with efficiency for brands.
This partnership with Adobe underscores IPG's commitment to innovation, demonstrating significant investments in data, technology, and AI. "Marketers today are looking to accelerate personalized connections with consumers, with an audience and commerce-led approach to every engagement. This new partnership with Adobe takes our capabilities to a new level. We’re deploying a unified operating system across our entire portfolio, fueled by data and audience insights, to craft content strategies that enhance human creativity with ethically sourced gen AI," said
At the heart of this collaboration is the integration of Adobe's GenStudio into IPG’s marketing technology platform. “Brands are struggling to meet the growing demand for digital content, particularly now that consumers rightly expect experiences to be personalized to their individual tastes and preferences and delivered in real-time,” said
Adobe and
“By harnessing
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include
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