The AZEK Company has named Jeanine Gaffke as the company's new chief marketing officer. Gaffke will oversee the planning, development and execution of AZEK® Building Products' marketing and advertising initiatives. Her primary responsibilities include strategic development of branding, market research, consumer advertising, channel strategy, pricing, digital, social media and integrated communications. Prior to joining The AZEK Company, Gaffke was vice president of marketing and business development at Emerson, where she led Emerson's organic growth initiatives, marketing, communications and digital efforts for the company's Commercial and Residential Solutions division. Gaffke has also held a variety of leadership positions at Sealed Air Corporation, The Hershey Company and Ariel Investments.