The Board of Directors of Telia Lietuva, AB appointed Giedre Kaminskaite-Salters as Head of the newly established Direct and Digital Channels unit that will consolidate the Company’s sales and customer experience management. Starting from January 1, 2019, the new unit of Direct and Digital Channels unites specialists of direct customer care, digital channels and sales support from the Business to Consumers (B2C) and Business to Business (B2B) units as well as specialists of service implementation from the Technology unit. This will help to create a holistic approach to customer experience and facilitate digitisation. For almost five years Giedre Kaminskaite-Salters was Director of Energy Efficiency Programmes at UK energy regulator OFGEM. In December 2015, she became a Head of Legal and later took on the responsibility for Public Affairs at Telia Lietuva as well as the leadership of the Analytics Competence Centre. As Giedre Kaminskaite-Salters has stepped up to her new position, the company has started the recruitment process for the new Head of Legal and Corporate Affairs.