TechTarget, Inc. announced the launch of IT Deal Alert Priority EngineTM: Brand Accelerator, a new service to help B2B enterprise technology organizations leverage real purchase intent to influence, engage and convert accounts directly interacting with their advertising across the TechTarget network. With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration. TechTarget’s Priority Engine is a SaaS-based platform that delivers direct access to the most active in-market accounts and named prospects doing pre-purchase research in specific technology markets. Brand Accelerator uniquely leverages insight within Priority Engine to target email and banner campaigns ONLY to currently active prospects and accounts with relevant intent in customers’ exact markets. Furthermore, TechTarget is able to constantly optimize based on new interest and response to further improve performance. If clients run both TechTarget lead generation and digital ad targeting campaigns alongside their Priority Engine subscriptions, TechTarget continuously synchronizes data from all three different systems (Priority Engine, email response and banner response) to drive the highest level of engagement possible with the most active buyers in TAM with the right balance of reach and repetition. If key accounts fail to engage with content through email, TechTarget dials up banner targeting, and vice versa. This approach is yielding powerful results for TechTarget clients: 28% increase in click-through rate – by targeting recently active prospects with topically relevant messaging. 30-40% lift in unique account engagement – when branding is added to lead generation campaigns in Priority Engine.