Immersion Corp. and Teads announced a new agreement to offer and distribute TouchSense® Ads 'ads you can feel' in Latin America and Europe. TouchSense Ads, enabled with Immersion's haptic technology, create mobile video ad experiences that excite and connect with the audience through their sense of touch.

With the new agreement in place, Teads will serve TouchSense Ads on its mobile web advertising platform, paving the way for its clients to leverage the power of touch in reaching audiences with their brand messages.