The Ex- Global Head of Marketing and Brand for Royal Enfield Shubhranshu Singh has joined Tata Motors as Vice President, Marketing - Domestic and International business effective October 2021. Adgully had reported earlier about Singh's resignation from Royal Enfield after being associated with the company for over three years. He was instrumental in the launch of several new brands such Interceptor, Thunderbird X and Meteor from the Royal Enfield stable. Singh comes with vast international exposure to category & brand management, demand creation, sales & distribution, customer management, channel development and customer marketing in the consumer-packaged goods industry.