Evolving Systems, Inc. announced the launch of its solutions to enhance an existing loyalty program with brand partners and new digital customer engagement channels at a national telecommunications provider in the Commonwealth of Independent States (CIS) region. The company's advanced digital engagement solution was chosen to open new digital channels for reward collection and redemption to reduce customer churn and improve Average Revenue Per User (ARPU). The solution is built on the company’s core digital engagement platform which helps maximize customer lifetime value (CLV) by engaging more customers; increasing the value of each subscriber’s transaction and their tenure. The solution extends traditional point-based programs that simply offer free minutes, SMS or data to mobile subscribers, with a selection of innovative physical gifts and rewards made available through the service provider’s growing coalition marketing network including partners in retail and entertainment.