DALLAS, April 19, 2011 /PRNewswire/ -- Southwest Securities, Inc., the principal broker-dealer subsidiary of SWS Group, Inc. (NYSE: SWS), today announced that Holly Peritz has been named Executive Vice President.

Ms. Peritz has served as Director of the firm's Investment Management Group (IMG) since 2004 and will continue in that role. In addition to administering and managing the advisory platforms for the Registered Investment Advisory of Southwest Securities, Inc. and SWS Financial Services, Inc., IMG also provides administrative services and co-advisor platforms for Southwest Securities' correspondent firms. During her tenure as Director, Ms. Peritz has overseen significant growth in IMG's level of assets.

"Holly has been an important part of Southwest Securities' success for many years and we are fortunate to have an executive of her talent and ability," said James H. Ross, Chief Executive Officer of SWS Group, Inc. "We welcome Holly as Executive Vice President and look forward to her continued contributions serving our clients across multiple business lines."

Ms. Peritz joined Southwest Securities in the firm's taxable fixed income division in 1996. Over the next several years her role expanded to include all areas of the company's retail brokerage unit, before she was named to head the Investment Management Group. She began her career in the financial services industry with Rauscher Pierce Refsnes in Dallas in 1989 as a credit analyst in that firm's fixed income department. She has been married to her husband David for 19 years.

Southwest Securities, Inc., a member of NYSE, FINRA and SIPC, provides securities brokerage, investment banking and securities clearing services to a broad range of individual, corporate, public and industry clients. The firm is a wholly owned subsidiary of SWS Group, Inc. (NYSE: SWS), a financial services holding company whose stock is listed and traded on the New York Stock Exchange under the symbol, SWS.

SOURCE Southwest Securities, Inc.