* Swedish Match to contribute all of its cigar business with the exception of
    US mass market cigars, as well as its remaining pipe tobacco and accessories
    businesses
  * Scandinavian Tobacco Group to contribute all of its tobacco business
    (cigars, pipe tobacco and fine cut tobacco)
  * Completion of the transaction is subject to due diligence by both parties,
    final transaction agreements, bondholder approval, and regulatory review and
    approval

Swedish Match produces and sells market-leading brands in smokefree tobacco
products, cigars and lights products. The Company sells products across the
globe, with production units in 10 countries. The Group's global operations
generated sales of 14,139 MSEK for the twelve month period ending September
30, 2009. The Swedish Match share is listed on the NASDAQ OMX Stockholm (SWMA).

For further information, please contact:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441, Mobile +46 70 958 0441

Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213, Mobile +46 76 860 9597

Henrik Brehmer, Senior Vice President Corporate Communications
Office +46 8 658 0452, Mobile +46 76 111 3414

Emmett Harrison, Vice President Investor Relations
Office +46 8 658 0173, Mobile +46 70 938 0173

The character of this information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Swedish Securities Markets Act. The
information was disclosed to the media on January 15, 2010 at 08.30 a.m. (CET).

____________

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com <http://www.swedishmatch.com/>



[HUG#1373770]





    Press release (PDF): http://hugin.info/1228/R/1373770/336687.pdf