SurePure Investment Holding AG entered into an agreement to acquire SOEFL Inc. (OTCC: SOEF) in a reverse merger transaction on July 8, 2011. Under the terms and conditions of the agreement, SOEFL will sell 26.8 million shares of common stock in consideration for all the issued and outstanding shares in SurePure. The effect of the issuance will be that SurePure shareholders will hold approximately 60% of the issued and outstanding shares of common stock of SOEFL. Upon consummation of the transaction, SOEFL will change its name to SurePure, Inc. The deal was unanimously approved by the Board of Directors of SurePure and SOEFL Inc. The transaction is subject to lock-up agreements, cancellation of shares of SOEFL, SurePure shareholder approval and customary closing conditions. The deal is expected to close in September 2011.

On August 10, 2011, SOEFL Inc. changed its name to SurePure, Inc.

As of October 25, 2011, the previous reverse merger agreement got cancelled and SurePure Investment Holding AG entered into an agreement to acquire SurePure, Inc. (OTCBB:SURP) in a reverse merger transaction on October 25, 2011. Under the terms and conditions of the agreement, Surpure Inc. will sell 26.8 million shares of common stock in consideration for all the issued and outstanding shares in SurePure. The effect of the issuance will be that SurePure shareholders will hold approximately 68.61% of the issued and outstanding shares of common stock of SurePure. The Board of Directors of SurePure Inc. will consist of at least one member, with designees of SurePure Investment Holding AG to hold up to five of such seats. Also, the senior management of SurePure Inc. will consist of senior management from SurePure Investment Holding. The Board of Directors of SurePure Inc. shall be set at two Directors initially, who shall be Guy Kebble and Stephen Robinson. The officers of SurePure Inc. shall include Stephen Robinson (Chief Financial Officer), Guy Kebble (Chief Executive Officer), and Stephen Miller, Vice President, Marketing.

The Board of Directors of SurePure Inc. has approved the transaction. The deal is also subject to third party approvals. The transaction is expected to close around December 31, 2011.

SurePure Investment Holding AG completed the acquisition of SOEFL Inc. (OTCC:SOEF) in a reverse merger transaction on December 12, 2012. As a result of the share exchange, SurePure Investment Holding and its subsidiaries have become subsidiaries of SurePure, Inc. and the business of SurePure, Inc. has become the business of SurePure Investment Holding AG. Jeff Ramson of Proactive Capital Group, LLC acted as public relation advisor for SurePure.