Strauss Group Ltd. : Immediate Report on a Senior Officer Who Has Ceased to Hold Office

PARTIAL CONVENIENCE TRANSLATION The Hebrew version is the binding version STRAUSS GROUP LTD.

Registration No. 520003781
Securities of the Corporation are listed on the Tel Aviv Stock Exchange
Abbreviated name: Strauss Group
49 Hasivim Street, Petach Tikva 49517
Tel: [phone], fax: [phone]
Email: [e-mail]
Company website: www.strauss-group.com

T049

Public

Posted on MAGNA: January 3rd, 2014
Ref.:4102-10-110206

Messrs. Messrs.

The Securities Authority The Tel Aviv Stock Exchange Ltd. www.isa.gov.il www.tase.co.il Immediate Report on a Senior Officer Who Has Ceased to Hold Office

Regulation 34A of the Securities Regulations (Periodic and Immediate Reports), 1970
1. First name: Todd
Corporation name/last name: Morgan
Corporation name/last name in English: Todd Howard Morgan Type of identification number: Passport number Identification number: 465535602
Citizenship/country of incorporation or registration: Private individual; no Israeli citizenship
Country of citizenship/incorporation or registration: United States of America
2. Office he has ceased to hold: CEO Strauss Coffee B.V.
3. Date on which ceased/will cease to hold office: January 3, 2014
Date of assumption of office: November 1, 2010
4. To the best of the corporation's knowledge, the withdrawal involves circumstances which must be brought to the knowledge of the holders of securities of the corporation

The officer was dismissed following a decision by the court in Holland of December 24,

2013, in which the Dutch court dismissed the motion by the minority shareholder of the company (TPG Capital) for the grant of an injunction against the dismissal of the senior officer, as described in Immediate Reports published by the company (see references below).

5. Manner of termination of office: Dismissal
6. The office he continues to hold in the corporation: Does not hold any office in the corporation.
Does he continue to serve as a senior officer of the company No
8. Will the senior officer continue to be an interested party in the company by virtue of holdings after his withdrawal No / by virtue of his being a senior officer as required in Regulation 33(H) of the Securities Regulations (Periodic and Immediate Reports), 1970 No
12. The date and time when the corporation first learned of the event or matter which is the subject of the report: date: January 3, 2014 at: 11:15 a.m.
Reference numbers of prior documents on the subject (the mention does not constitute inclusion by way of reference):

2013-01-107182 2013-01-203925 2013-01-204807

Previous names of the reporting entity: Strauss-Elite Ltd., Elite Industries Ltd.
Electronically reported by: Avner Michael, title: CLO & Company Secretary, employer company name:
49 Hasivim Street, Petach Tikva 49517, tel: [phone], fax: [phone], email: mike [e-mail]