Social Reality, Inc. announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy. Pirtle, who worked for the Walmart, for 12 years, and Gates, who worked for Procter & Gamble, for 19 years, each bring a vast amount of shopper marketing experience to SRAX. Pirtle previously worked for Walmart for 12 years and before that at one of the country's largest shopper marketing agencies, Mirum, for nine years. She is now taking the role of Director of Strategy at SRAX. Gates worked for Procter & Gamble her entire career of 19 years on the shopper marketing side. She is now be taking the role of Senior Sales Director at SRAX.
SRAX Inc. is a technology company, which is focused on enhancing communications between public companies and their shareholders and investors. The Company operates through a single segment, which consists of two distinct business units. The Sequire business unit includes the licensing of the Companyâs proprietary software-as-a-service (SaaS) platform and associated data analysis technologies, consumer and investor targeted marketing solutions. Sequire provides users with various features, which allows issuers to track their shareholdersâ behaviors and trends, then use data-driven insights to engage with shareholders across marketing channels. LD Micro business unit is engaged in the business of hosting events and conferences for microcap public companies. LD Micro organizes and hosts investor conferences within the micro and small-cap markets, and plans to create several more niche events for the investor community.
SRAX, INC. 
