Spark Networks SE announced that it has entered into a Master Services Agreement with Lamark Media Group LLC. Teaming with Lamark, Spark intends to transform its marketing strategy and embrace a careful but expeditious pivot to a contemporary, integrated program designed to drive growth across its brands. Spark intends to begin reallocating its customer acquisition budget into a curated mix of direct response television advertising, paid social, SEM/SEO, lifecycle customer nurturing and engagement and conversion rate optimization, along with a range of other interactive engagements.
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02-20 | Spark Networks SE Announces Appointment of Jessica Moffitt as Interim Chief Financial Officer | CI |
02-20 | Spark Networks SE Announces Executive Changes | CI |
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