Solocal Group S.A. Announces Executive Appointments
February 22, 2018 at 10:04 am
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Solocal Group S.A. approved the appointments of Arnaud Defrenne as Chief Technology Officer and Member of the Executive Committee, Pascale Furbeyre as Chief Marketing Officer and Member of the Executive Committee and Jean-Cedric Costa as Chief Information Officer. Arnaud will report directly to Eric Boustouller, Chief Executive Officer. Date of joining is 25 April 2018. Arnaud Defrenne will be responsible for determining SoLocal’s technology strategy, for developing and strengthening the Group’s digital service platforms (Presence, Websites, and Programmatic Data, etc.) and its media (PagesJaunes, Mappy, etc.), while ensuring their quality and scalability. He will also be entrusted with the migration project of the platforms to the Cloud, as well as with the implementation of strategic IT partnerships with key market players. His role will also involve supporting the community of internal developers and IT teams, in order to align the Group with a new technology expertise momentum. He joined the L’Oréal Group as Chief Digital Marketing Technology Officer (CDMTO) in 2015. Pascale will report directly to Eric Boustouller, Chief Executive Officer. Date of joining is 9 May 2018. Pascale Furbeyre will be responsible for designing and leading SoLocal’s marketing strategy. She will specifically deal with the challenges of developing the Group’s brands and of understanding market requirements by expanding market research and analysesto anticipate customers’ expectations fordigital services designed for businesses, and offer users new digital experiences. Pascale joined the Crédit Agricole Group as Marketing and Communications Director in 2009, and launched BforBank, an online bank dedicated to savings. Jean-Cédric will report to Arnaud Defrenne, Chief Technology Officer. Date of joining is 2 May 2018. Jean-Cédric Costa’s mission will be to define and implement the Group’s Information System strategy, while ensuring a full alignment with the company’s goals, and to drive the evolution of both infrastructure and internal applications to enable operational excellence, scalability, security, and return on investment. His area of action will also include bringing the teams closer, in order to encourage greater cross-divisionality, agility, responsiveness and operating efficiency, so as to support SoLocal’s digital development. Jean-Cédric Costa will report to Arnaud Defrenne, the Chief Technology Officer, so as to guarantee absolute consistency in terms of technology decisions. Jean-Cédric joined the TF1 Group in 2007 as the Head of Information Systems for its PiliPili subsidiary.
As France's leading digital marketing company, Solocal Group is the number one partner for all local businesses, from small and medium-sized enterprises to large chain stores and local authorities. Its mission: to energize local life. Every day, Solocal Group advises 270,000 business customers throughout France, helping them to boost their business. Solocal Group works to unlock the potential of all businesses by connecting them to their customers through innovative digital services (Relational Presence with a range of Connect offers, Website and e-commerce sites, Digital Advertising) that they can manage independently via the Solocal Manager app. Solocal Group is also at the side of web and mobile users, offering them the best digital experience with PagesJaunes and Ooreka. The group offers professionals and the general public services with very high audience figures on its own media (over 21 million unique visitors/month), geolocalized data, scalable technological platforms, a unique commercial coverage in France, and privileged partnerships with digital players such as Gafam.
Committed to a societal and environmental strategy since 2013, Solocal Group adheres to the United Nations' sustainable development objectives and is Ecovadis and Gaïa Ethifinance certified with a rating of 80/100.