SITO Mobile Ltd. announced that Steven G. Felsher, Jonathan Bond and Bonin Bough have joined the Company’s Board of Directors (the “Board”). In addition, Mr. Felsher will serve as Chairman of the Audit Committee of the Board and will join the Governance and Nominating Committee of the Board, Mr. Bond will join the Audit Committee of the Board and Mr. Bough will join the Governance and Nominating Committee and the Compensation Committee of the Board. Each of the Company’s new directors brings a wealth of experience with high-growth marketing and advertising services organizations and businesses, providing additional perspective to the Board’s mission to further position and grow SITO as a catalyst for business transformation and growth through the power of its mobile location data and marketing optimization services. Steven G. Felsher is an experienced executive, with particular skills in finance, administration, governance and other aspects of public and private company management. Mr. Felsher spent a substantial portion of his career with Grey Global Group Inc., where he served as a senior executive from 1979 until 2007. Jonathan Bond is the Chief Tomorrist at Tomorro and a recognized thought leader and entrepreneur in the advertising and marketing industry. He has developed several significant companies and marketing concepts over his 30-year career, including past board, advisory and investor roles at Sonobi, Storylines Cruises, White Ops, Data Xu, Crimson Hexagon and Kinin wellness pods. Mr. Felsher, Mr. Bond and Mr. Bough will each serve on the Board until the Company’s 2018 Annual Meeting of Shareholders, or until their respective successors have been elected and qualified. In addition, Brent Rosenthal, Itzhak Fisher and Karen Seminara Patton have resigned from the Company’s Board, based on their determinations that they could no longer make the time commitment necessary to serve as members of the Board given their extensive other business commitments.
SITO Mobile, Ltd. develops customized, data-driven solutions for brands spanning strategic insights and media. The Company's platform reveals an understanding of customer interests, actions and experiences providing clarity for clients when it comes to navigating business decisions. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable targeted campaigns for brands. Its real-time, location-based technology gives clients the advantage of understanding the future of retail and consumer behavior. Its solutions include research, which provides data-driven problem solving; execution, which provides personalized, location-based advertising; measurement, which offers closed-loop attribution solutions; and insights, which provides decision-making solutions for businesses.
SITO MOBILE, LTD. 
