Sinclair Broadcast Group, Inc. and its subsidiary, ONE Media 3.0, announced the companies will demonstrate key enhancements to the NextGen Broadcast standard (ATSC 3.0) at the Consumer Electronics Show (CES). Those elements will serve as the baseline for Sinclair/ONE Media 3.0's vision of a “mobile-first” offering of video and data services, delivery of significant picture quality improvements and a more efficient merger of broadcast and broadband capabilities. An industry leader in NextGen Broadcast deployment, Sinclair/ONE Media 3.0 is also a vanguard in setting the industry's standards for innovative services.

These demonstrations signal a firm direction for Sinclair and offer the industry a common approach for delivering enhanced services. Shown at CES will be the latest version of Sinclair's Broadcast App. Viewers are agnostic on how they receive TV programs so long as the quality is equivalent between providers.

Understanding that broadcast and broadband services can be merged to provide the best of over-the-air and Internet delivered content is a key factor in the new delivery ecosystem. The means to merge over-the-air and over-the-top content on a single device requires a Broadcast App. Available both over-the-air and via broadband, that menuing technology allows viewers to choose content regardless of how it gets to their screens.

Sinclair will demonstrate for the first time the ability to launch the Broadcast App not only from over-the-air NextGen Broadcast (ATSC 3.0) and existing digital TV (ATSC 1.0) transmissions, but also via cable, telco or satellite services through legacy set-top boxes. Now, every consumer who has a NextGen TV can experience the benefits of the Broadcast App regardless of how the broadcast signal is received.