(Translation)

February 15, 2022

Name of Company:

Shiseido Company, Limited

Name of Representative:

Masahiko Uotani

President and CEO

(Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)

Contact:

Ayako Hirofuji

Vice President

Investor Relations Department

(Tel: +81 3 3572 5111)

Notice of Personnel Transfer

Shiseido Company, Limited hereby announces that Koichi Noda will join the company as Executive Officer, Chief People Officer, effective March 1, 2022.

Mr. Noda has deep professional experience and high-level expertise, such as design of a global personnel system to drive the globalization of Japanese companies and experience as Chief Human Resources Officer at a foreign-affiliated company. As Chief People Officer, Mr. Noda will promote our "PEOPLE FIRST" policy even more strongly in the future.

Name

New Title

Current Title

Koichi Noda

Executive Officer

Newly Hired

Chief People Officer

- End of News Release -

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Shiseido Co. Ltd. published this content on 15 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 February 2022 04:16:03 UTC.