Translation

Dear Sirs and Madams,

January 13, 2017

Name of Company:

Shiseido Company, Limited

Name of Representative:

Masahiko Uotani President and CEO (Representative Director)

(Code No. 4911; The First Section of the Tokyo Stock Exchange)

Contact:

Tetsuaki Shiraiwa Department Director

Investor Relations Department

(Tel: +81 3 3572 5111)

Notice of Merger between Consolidated Subsidiaries

It is hereby notified that the subsidiaries of Shiseido Company, Limited (the "Company") Shiseido Americas Corporation ("SAC"), the Americas regional headquarters of the Company and Gurwitch Products, LLC ("Gurwitch") carried out an absorption-type merger, with SAC as the surviving company, as described below.

Please note that, since the merger is between the subsidiaries and all of the voting rights are directly and indirectly owned by the Company, some disclosure items and content have been omitted.

  1. Purpose of the merger

    In July 2016, the Company acquired Gurwitch via SAC, which owns the prestige brands, Laura Mercier® and RéVive® . By merging Gurwitch into SAC and unifying the business management system, the Company will aim to utilize management resources more effectively and thereby strengthen the brand management as well as enhance efficiency in marketing and operations.

  2. Main points of the merger
  3. Schedule

    Date of the merger (effective date): December 31, 2016

  4. Method of the merger

  5. This absorption-type merger involves SAC, the surviving company, absorbing Gurwitch, the non-surviving company.

  6. Overview of the companies involved in the merger (As of December 31, 2016)

    Surviving company

    Non-surviving company

    Trade name

    Shiseido Americas Corporation

    Gurwitch Products, LLC

    Main business lines

    Holding company and sale of

    Cosmetics, etc. in Americas

    Distribution of cosmetics under the

    brand Laura Mercier® and RéVive®

    Establishment

    1965

    1995

    Location

    Delaware, U.S.A.

    Delaware, U.S.A.

    Representative's name

    Marc Rey

    Marc Rey

    Shareholder composition

    Shiseido Company, Limited: 100%

    Shiseido Americas Corporation:100%

  7. Future outlook
  8. Since the merger is between the subsidiaries and all of the voting rights are directly and indirectly owned by the Company, the impact on the performance of Company will not be material.

    - End of News Release -

Shiseido Co. Ltd. published this content on 13 January 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 13 January 2017 09:15:02 UTC.

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