Sezzle Inc. announced a new partnership with Heritage Grocers Group, a leading specialty, ethnic food retailer that offers an extensive assortment of both traditional and specialty grocery items to the communities it serves. This collaboration will extend Sezzle's innovative payment solutions to Heritage Grocers Group's portfolio of companies which includes 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony's Fresh Market banner, and 7 stores under the Los Altos Ranch Market banner. Many consumers seek more flexible ways to manage their expenses.

The partnership between Sezzle and Heritage Grocers Group comes at a pivotal time, addressing the growing demand for BNPL services in the grocery sector. Recent data from Adobe shows that grocery purchases via BNPL have surged by 40% since last year, outpacing all other product categories. This collaboration will enable shoppers to spread their grocery payments over time.

Working with Heritage Grocers Group solidifies Sezzle's position as a leader in the BNPL space, by bringing financial flexibility and convenience to more households across the United States. This partnership marks another significant milestone in Sezzle's ongoing expansion into the grocery market. The alliance between Sezzle and Heritage Grocers Group enhances the shopping experience for communities across the United States and underscores the growing trend of integrating BNPL options into everyday purchases.

Together, Sezzle and Heritage Grocers Group are setting a new standard for convenience and financial accessibility.