Serta Simmons Bedding announced the launch of its new Serta®? iComfort®? Collection.

Designed to ensure all-night comfort, the new all-foam collection features 5 support zones for full-body alignment. The new Serta iComfort mattress collection will start hitting retail floors for Memorial Day and will also be showcased at the Summer Las Vegas Market taking place July 28 - August 1, 2024. The collection is on track to have samples shipped to 130 dealers across more than 700 doors by the end of the summer - with 80% on-site by the end of second quarter.

With this launch the iComfort retail footprint is growing by more than 20%. iComfort mattresses will now feature 1? to 4.5? of memory foam, including Serta?s 5 ZoneResponse? Design, providing head-to-toe comfort and support for restorative sleep.

In addition, the iComfort Collection features CoolFeel? fabric with premium aesthetics to provide cool, restful sleep throughout the night and pressure relieving comfort through Perfect Conform? memory foam that contours and cradles pressure points.

The collection spans 7 models, ranging from firm to plush support and comfort preferences with suggested pricing starting at $1,299 (Queen Firm) up to $1,999 (Queen Plush).