Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

SEEC MEDIA GROUP LIMITED

(Incorporated in the Cayman Islands and continued in Bermuda with limited liability)

(Stock Code: 205)

UNAUDITED CONDENSED CONSOLIDATED INTERIM RESULTS

FOR THE SIX MONTHS ENDED 30 JUNE 2020

The board of directors (the "Board") of SEEC Media Group Limited (the "Company") is pleased to present the interim results of the Company and its subsidiaries (the "Group") for the six months ended 30 June 2020 as follows:

CONDENSED CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME

For the six months ended 30 June 2020

Six months ended 30 June

2020

2019

Notes

HK$'000

HK$'000

(Unaudited)

(Unaudited)

Revenue

3

37,383

36,039

Cost of sales

(10,456)

(11,596)

Gross profit

26,927

24,443

Other income

261

601

Unrealised fair value losses on held-for-trading investments

(5,968)

(3,793)

Realised fair value gains on held-for-trading investments

2

-

Other gains and losses

4

2,014

615

Selling and distribution costs

(6,850)

(12,901)

Administrative expenses

(24,461)

(40,395)

Finance costs

(1,013)

(1,021)

Share of loss of a joint venture

(5,612)

(4,279)

Share of loss of an associate

(19,504)

(15,196)

Loss before taxation

5

(34,204)

(51,926)

Taxation

6

457

1,505

Loss for the period

(33,747)

(50,421)

Other comprehensive expense for the period

Items that will not be reclassified subsequently to profit or loss:

(4,498)

Exchange differences arising on translation of foreign operations

(94)

Share of exchange differences of a joint venture

(351)

58

Fair value change on investment in equity instrument at

(570)

fair value through other comprehensive income

380

Items that may be reclassified subsequently to profit or loss:

170

Share of other comprehensive income of an associate

155

(5,249)

499

Total comprehensive expense for the period

(38,996)

(49,922)

Loss for the period attributable to:

(34,781)

Owners of the Company

(50,981)

Non-controlling interests

1,034

560

(33,747)

(50,421)

Total comprehensive expense for the period attributable to:

(40,158)

Owners of the Company

(50,338)

Non-controlling interests

1,162

416

(38,996)

(49,922)

Loss per share (HK$)

(Restated)

Basic

8

(0.11)

(0.16)

Diluted

8

(0.11)

(0.16)

1

CONDENSED CONSOLIDATED STATEMENT OF FINANCIAL POSITION As at 30 June 2020

As at

As at

30 June

31 December

2020

2019

Notes

HK$'000

HK$'000

(Unaudited)

(Audited)

Non-current assets

Property, plant and equipment

4,598

5,336

Intangible assets

18,051

21,910

Goodwill

11,327

11,551

Interests in a joint venture

20,190

26,153

Interests in an associate

18,466

37,800

Investment in equity instrument at fair value

through other comprehensive income

3,564

4,134

Amount due from a joint venture

3,813

4,941

Right-of-use assets

2,962

4,138

82,971

115,963

Current assets

Accounts receivable

9

157,106

150,349

Loan receivables

204,116

197,290

Amounts due from related companies

16,284

18,461

Other receivables, deposits and prepayments

44,329

57,953

Held-for-trading investments

10

11,340

17,307

Bank balances (trust and segregated accounts)

5,842

12,508

Bank balances (general accounts) and cash and

cash equivalents

64,240

73,442

503,257

527,310

Current liabilities

Accounts payable

11

23,666

26,287

Other payables and accruals

106,998

122,669

Amount due to a joint venture

8,647

7,359

Amounts due to related companies

35,943

37,984

Borrowings

24,490

23,536

Lease liabilities

2,613

3,495

Tax payable

14,180

15,024

216,537

236,354

Net current assets

286,720

290,956

Total assets less current liabilities

369,691

406,919

2

As at

As at

30 June

31 December

2020

2019

Notes

HK$'000

HK$'000

(Unaudited)

(Audited)

Non-current liabilities

Lease liabilities

104

401

Deferred tax liabilities

2,955

3,551

3,059

3,952

Net assets

366,632

402,967

Capital and reserves

Share capital

3,187

637,354

Reserves

356,330

(240,340)

Equity attributable to owners of the Company

359,517

397,014

Non-controlling interests

7,115

5,953

Total equity

366,632

402,967

3

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

  1. BASIS OF PREPARATION AND PRINCIPAL ACCOUNTING POLICIES
    The condensed consolidated financial statements have been prepared in accordance with Hong Kong Accounting Standard 34 ("HKAS 34") "Interim Financial Reporting" issued by Hong Kong Institute of Certified Public Accountants (the "HKICPA") as well as with the applicable disclosure requirements of Appendix 16 to the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules").
  2. PRINCIPAL ACCOUNTING POLICIES
    The condensed consolidated financial statements have been prepared on the historical cost basis except for financial instruments, which are measured at revalued amounts or fair values.
    Other than additional accounting policies resulting form application of amendments to Hong Kong Financial Reporting Standards ("HKFRSs"), the accounting policies and methods of computation used in the condensed consolidated financial statement for the six months ended 30 June 2020 are the same as those presented in the Group's annual financial statement for the year ended 31 December 2019.

In the current interim period, the Group has applied the amendments to References to the Conceptual Framework in HKFRS and the following amendments to HKFRSs issued by the HKICPA, for the first time, which are mandatory effective for the annual period beginning on or after 1 January 2020 for the preparation of the Group's condensed consolidated financial statements:

Amendments to HKAS 1 and HKAS 8

Definition of Material

Amendments to HKFRS

3

Definition of a Business

Amendments to HKFRS

9, HKAS 39 and HKFRS 7

Interest Rate Benchmark Reform

The application of the Amendment to References to Conceptual Framework in HKFRS standard and the amendments to HKFRSs in the current period had no material impact on the Group's financial position and performance for the current and prior periods and the disclosures set out in these condensed consolidated financial statements.

3. REVENUE AND SEGMENT INFORMATION

Information reported to the Company's executive directors, being the chief operating decision makers, for the purpose of allocating resources to segments and assessing their performance are organised on the basis of the revenue streams.

The Group has five operating and reporting segments during the period which are as follows:

  1. advertising services income from provision of advertising services;
  2. sales of books and magazines;
  3. provision of securities broking services including brokerage, financing and underwriting and placement;
  4. provision of e-commerce platform services and sales of related goods; and
  5. money lending.

4

The following is an analysis of the Group's revenue and results by reportable segment for the period:

Six months ended 30 June 2020

Provision of

e-commence

Provision of

platform

Provision of

Sales of

securities

services and

advertising

books and

broking

sales of

services

magazines

services

related goods

Money lending

Consolidated

HK$'000

HK$'000

HK$'000

HK$'000

HK$'000

HK$'000

REVENUE

External sales

13,018

2,344

7,764

6,160

8,097

37,383

RESULT

Segment (loss)/profit

(1,653)

270

(1,659)

2,915

3,798

3,671

Other income and gains

261

Unallocated administration

expenses

(6,041)

Unrealised fair value

losses on

held-for-trading

investments

(5,968)

Realised fair value gains

on held-for-trading

investments

2

Finance costs

(1,013)

Share of loss of a

joint venture

(5,612)

Share of loss of an

associate

(19,504)

Loss before taxation

(34,204)

5

Six months ended 30 June 2019

Provision of

e-commence

platform

Provision of

Sales of

Provision of

services and

advertising

books and

securities

sales of

services

magazines

broking services

related goods

Money lending

Consolidated

HK$'000

HK$'000

HK$'000

HK$'000

HK$'000

HK$'000

REVENUE

External sales

14,190

170

8,003

7,280

6,396

36,039

RESULT

Segment (loss)/profit

(8,934)

(536)

(3,889)

(5,160)

3,269

(15,250)

Other income and gains

518

Unallocated administration

expenses

(13,028)

Unrealised fair value

losses on

held-for-trading

investments

(3,793)

Finance costs

(898)

Share of loss of a

joint venture

(4,279)

Share of loss of an

associate

(15,196)

Loss before taxation

(51,926)

Segment result represents the (loss) profit from each segment without allocation of other income, and gains, unallocated administration expenses, unrealised fair value losses on held-for-trading investments, realised fair value gains on held-for-trading investments, finance costs, share of loss of a joint venture and share of loss of an associate. This is the measure reported to the chief operating decision makers for the purpose of resource allocation and performance assessment.

4.

OTHER GAINS AND LOSSES

Six months ended 30 June

2020

2019

HK$'000

HK$'000

(Unaudited)

(Unaudited)

Reversal of bad and doubtful debts, net

(2,371)

-

Net exchange gain

4,385

615

2,014

615

6

5. LOSS BEFORE TAXATION

The Group's loss before taxation has been arrived at after charging (crediting):

Six months ended 30 June

2020

2019

HK$'000

HK$'000

(Unaudited)

(Unaudited)

Amortisation of intangible assets

4,717

8,747

Depreciation of property, plant and equipment

744

2,904

Loss on disposal of property, plant and equipment

-

47

Bank interest income

(46)

(84)

  1. TAXATION
    Hong Kong Profits Tax has been provided at the rate of 16.5% for both periods on the estimated assessable profits arising in Hong Kong during both periods.
    Under the law the PRC on Enterprise Income Tax (the "EIT Law") and Implementation Regulation of the EIT Law, the tax rate of the PRC subsidiaries has been 25% for both periods.
    Included in the taxation was deferred tax credit of approximately HK$636,000 during the six months ended 30 June 2020 (30 June 2019: HK$534,000).
  2. DIVIDENDS
    No dividends were paid, declared or proposed during the reported period. The Board does not recommend any payment of interim dividend for the six months ended 30 June 2020 (30 June 2019: nil).
  3. LOSS PER SHARE
    The calculation of the basic and diluted loss per share attributable to the owners of the Company is based on the following data:

Six months ended 30 June

2020

2019

HK$'000

HK$'000

(Unaudited)

(Unaudited)

Loss for the period attributable to owners of the Company for

the purpose of basic and diluted loss per share

(34,781)

(50,981)

2020

2019

'000

'000

(Restated)

Number of shares

Weighted average number of ordinary shares for the purpose of

basic and diluted loss per share

318,677

318,677

7

On 4 May 2020, the Company completed a capital reorganisation which involved the consolidation of every twenty ordinary shares of the Company of HK$0.1 each into one consolidated share of HK$2.0 each. For the period ended 30 June 2020 and 2019, the weighted average number of ordinary shares has been adjusted for the effect of the share consolidation.

The computation of diluted loss per share for both periods do not assume the exercise of outstanding share options of the Company since their assumed exercise would result in a decrease in loss per share.

9.

ACCOUNTS RECEIVABLE

As at

As at

30 June

31 December

2020

2019

HK$'000

HK$'000

(Unaudited)

(Audited)

Accounts receivable arising from the business of provision of

advertising agency services and sales of books and magazines

12,294

14,517

Less: allowance for expected credit loss ("ECL")

(4,911)

(4,171)

7,383

10,346

Accounts receivable arising from the business of

dealing in securities:

- Cash clients

169,966

161,501

Less: allowance for ECL

(31,420)

(30,158)

138,546

131,343

Accounts receivable arising from the business of

E-commerce platform services and sales of related goods

15,221

11,303

Less: allowance for ECL

(4,044)

(2,643)

11,177

8,660

Total

157,106

150,349

Credit period granted by the Group to customers for both provision of advertising agency services and sales of books and magazines are not more than three months from the date of recognition of the sale.

8

The ageing analysis of the Group's accounts receivable arising from the provision of advertising agency services and sales of books and magazines net of allowance for ECL, presented based on date of magazines issued, which approximate the date of revenue recognition is as follow:

As at 30 June 2020

As at 31 December 2019

HK$'000

%

HK$'000

%

(Unaudited)

(Audited)

Less than three months

4,759

64

6,600

64

Three months to six months

805

11

1,902

18

Over six months to one year

1,819

25

1,844

18

7,383

100

10,346

100

The credit period for the business of dealing in securities with the settlement terms of cash clients are usually one to two days after the trade date.

The Group seeks to maintain tight control over its outstanding accounts receivable of securities broking business in order to minimize credit risk. Outstanding balances are regularly monitored by management. The management ensures that the listed equity securities belonged to clients in which the Group holds as custodian are sufficient to cover the amounts due to the Group.

The receivables of cash client are repayable on demand subsequent to settlement date and carry interest at Hong Kong Prime rate plus 3% per annum.

Credit period granted by the Group to customers for both provision of e-commerce platform services and sales of related goods are normally not more than 90 days from the date of recognition of the sale.

The ageing analysis of the Group's accounts receivable arising from the provision of e-commerce platform services and sales of related goods, presented based on date of service provided and the goods sold, which approximate the date of revenue recognition is as follows:

As at 30 June 2020

As at 31 December 2019

HK$'000

%

HK$'000

%

(Unaudited)

(Audited)

Less than three months

4,461

40

2,969

34

Three months to six months

1,422

13

1,994

23

Over six months to one year

3,563

32

2,500

29

Over one year

1,731

15

1,197

14

11,177

100

8,660

100

Before accepting any new customer, the Group assesses the potential customer's credit quality and defines credit limits by customer. Limits and credit ratings attributed to customers are reviewed regularly. Management considers the customers neither past due nor impaired are of good credit quality based on repayment history of respective customers.

9

10. HELD-FOR-TRADING INVESTMENTS

As at

As at

30 June

31 December

2020

2019

HK$'000

HK$'000

(Unaudited)

(Audited)

Held-for-trading investments include:

Listed securities:

- Equity securities listed in Hong Kong

11,340

17,307

Held-for-trading investments as at 30 June 2020 and 31 December 2019 represent equity securities listed in Hong Kong. The fair values of the investments are determined based on the quoted market bid price available on the Stock Exchange of Hong Kong Limited (the "Stock Exchange"). The fair value of held-for-trading investments was classified as Level 1 of the fair value hierarchy.

11.

ACCOUNTS PAYABLE

As at

As at

30 June

31 December

2020

2019

HK$'000

HK$'000

(Unaudited)

(Audited)

Accounts payable arising from the provision of advertising agency

services and sales of books and magazines

9,053

8,809

Accounts payable arising from the securities broking business

- Cash clients (Note)

6,635

12,508

Accounts payable arising from the business of E-commerce

platform services and sales of related goods

7,978

4,970

23,666

26,287

Note: The balance of accounts payable arising from the securities broking business are repayable on demand.

No ageing analysis is disclosed as in the opinion of the directors of the Company, the ageing analysis does not give additional value in view of the nature of this business.

The ageing analysis of the Group's accounts payable arising from the provision of advertising agency services and sales of books and magazines presented based on the invoice date at the end of the reporting period is as follows:

As at 30 June 2020

As at 31 December 2019

HK$'000

%

HK$'000

%

(Unaudited)

(Audited)

Less than three months

591

7

1,178

13

Three months to six months

1,136

13

2,084

24

Over six months to one year

1,291

14

540

6

Over one year

6,035

66

5,007

57

9,053

100

8,809

100

10

The average credit period of accounts payable is 60 days (31 December 2019: 60 days). The Group has financial risk management policies in place to ensure that all payables are within the credit time frame.

The ageing analysis of the Group's accounts payable arising from the provision of e-commerce platform service and sales of related goods presented based on the invoice date at the end of the reporting period is as follows:

As at 30 June 2020

As at 31 December 2019

HK$'000

%

HK$'000

%

(Unaudited)

(Audited)

Less than three months

2,878

36

1,363

27

Three months to six months

885

11

3,607

73

Over six months to one year

2,415

30

-

-

Over one year

1,800

23

-

-

7,978

100

4,970

100

INTERIM DIVIDEND

The Board does not recommend the payment of any interim dividend for the six months ended 30 June 2020 (six months ended 30 June 2019: nil).

BUSINESS REVIEW

Advertising and Sales of Books and Magazines

Revenue derived from the business of advertising and sales of books and magazines was still one of the major sources of income to the Group. However, due to the negative impact on the global economy caused by the trade war between the US and China and the rapid development of the internet economy in China over the past few years, the Group's print media advertising business was facing difficult and challenging business environment. As a result, the Group's revenue derived from the print media advertising business was adversely affected in recent years.

The revenue derived from the provision of advertising services for the current period was approximately HK$13.0 million, representing a decrease of approximately 8.3% from approximately HK$14.2 million for the last period. The revenue derived from sales of books and magazines for the current period was approximately HK$2.3 million, representing an increase of approximately 12.8 times from approximately HK$0.2 million for the last period.

Securities Broking

The Group was granted by the Securities and Futures Commission licenses to carry out Type 1 (dealing in securities) and Type 4 (advising on securities) regulated activities under the Securities and Futures Ordinance (Chapter 571, Laws of Hong Kong) (the "SFO"). By carrying out the securities broking business, the Group is able to be benefited from diversifying its business portfolio.

11

The Group provides brokerage services for clients in respect of securities listed on the Stock Exchange of Hong Kong Limited. For the six months ended 30 June 2020, the commission and brokerage income and the interest income derived from the securities broking business amounted to approximately HK$7.8 million in total, representing approximately 20.8% of the total revenue of the Group. Since the commencement of the securities broking business, the Group endeavored to provide brokerage services for the clients, as well as participate in equity fund raising transactions for Hong Kong listed companies, including placing, underwriting and initial public offering.

Money Lending

In order to strengthen the flexibility of the Group so that it is able to react to the changing market situation promptly, the Group also provide diversified financial services to its clients through developing money lending services. It is believed that the money lending business could leverage other financial business of the Group and broaden the Group's income stream. The Group carries on the money lending business through an indirect non-wholly owned subsidiary of the Company, which is a licensed money lender under the Money Lenders Ordinance (Chapter 163, Laws of Hong Kong). For the six months ended 30 June 2020, the interest income from loan receivables arising from the money lending business amounted to approximately HK$8.1 million, representing approximately 21.7% of the total revenue of the Group.

E-commerce

Since 2016, the Group started engaging in the provision of services and sales of goods in relation to e-commerce platforms. For the six months ended 30 June 2020, the revenue contributed by the provision of e-commerce platform services and sales of related goods was approximately HK$6.2 million, representing approximately 16.5% of the total revenue of the Group.

OUTLOOK AND PROSPECTS

The relevant policies and arrangements under the Belt and Road Initiative and the Guangdong- Hong Kong-Macao Greater Bay Area make Hong Kong more competitive in attracting foreign investments. Nevertheless, investors' negative sentiment and concerns over the economic outlook caused by the China-US trade war had made the global stock market even more volatile. The market is still concerning the uncertainties on whether the two countries can work out an agreement to settle the trade conflicts. Moreover, the unstable political environment in Hong Kong and the outbreak and spread of the Coronavirus Disease 2019 ("COVID-19") in early 2020 caused shrinkage to the economic activities and the business environment. These may lead to uncertainties and potential risks to the business operation of the Group in the future.

Looking forward, it is expected that the equity fund raising market and the financial activities in Hong Kong will remain stable in long-term. The Group will continue its effort to develop and strengthen its own financial business. Yet, the Group will closely monitor the performance, development and potential business risks of the financial business and identify the most suitable diversification of the Group's portfolio of businesses.

The Group will maintain its cautiously optimistic outlook and explore other suitable investment opportunities which are able to bring satisfactory and sustainable returns to the Group and maximize the shareholders' value.

12

MANAGEMENT DISCUSSION AND ANALYSIS

Financial Review

For the six months ended 30 June 2020, the aggregated revenue of the Group deriving from the provision of advertising agency services and sales of books and magazines was approximately HK$15.4 million, representing an increase of approximately 7.0% as compared with that of approximately HK$14.4 million for the six months ended 30 June 2019. The performance of the Group's advertising business was relatively stable during the six months ended 30 June 2020.

For the six months ended 30 June 2020, the revenue of the Group deriving from the securities broking business, the e-commerce business and the money lending business were approximately HK$7.8 million (six months ended 30 June 2019: approximately HK$8.0 million), approximately HK$6.2 million (six months ended 30 June 2019: approximately HK$7.3 million) and approximately HK$8.1 million (six months ended 30 June 2019: approximately HK$6.4 million) respectively. The securities broking business was commenced during the first half of 2016, while both the e-commerce business and the money lending business were commenced during the second half of 2016.

The overall gross profit margin of the Group for the six months ended 30 June 2020 was approximately 72.0%, which was higher than that for the six months ended 30 June 2019 of approximately 67.8%. This was mainly due to the increase in proportion of revenue contributed by the business segments with high gross profit margin.

The Group held certain held-for-trading investments comprising of equity securities listed in Hong Kong. For the six months ended 30 June 2020, there were unrealised fair value losses on held-for-trading investments of approximately HK$6.0 million (six months ended 30 June 2019: losses of approximately HK$3.8 million). The unrealised fair value losses was caused by the decrease in market prices of the equity securities listed in Hong Kong held by the Group.

The selling and distribution costs for the six months ended 30 June 2020 was approximately HK$6.9 million, decreased by approximately 46.9% from approximately HK$12.9 million for the six months ended 30 June 2019. The administrative expenses decreased by approximately 39.4% from approximately HK$40.4 million for the six months ended 30 June 2019 to approximately HK$24.5 million for the six months ended 30 June 2020.

13

For the six months ended 30 June 2020, a share of loss from Mondadori-SEEC (Beijing) Advertising Co. Ltd., a joint venture of the Group, of approximately HK$5.6 million (six months ended 30 June 2019: share of loss of approximately HK$4.3 million) was recognised.

For the six months ended 30 June 2020, a share of loss from Asia-Pac Financial Investment Company Limited ("Asia-Pac Financial"), an associate of the Group, of approximately HK$19.5 million (six months ended 30 June 2019: share of loss of approximately HK$15.2 million) was recognised. Asia-Pac Financial is a company listed on the GEM of The Stock Exchange of Hong Kong Limited (stock code: 8193) in which the principal businesses of its subsidiaries were asset advisory services and asset appraisal, corporate services and consultancy, media advertising and financial services.

The loss for the six months ended 30 June 2020 attributable to owners of the Company amounted to approximately HK$34.8 million (six months ended 30 June 2019: approximately HK$51.0 million), representing a decrease of approximately 31.8%. The decrease in loss was mainly attributable to the reduction in selling and distribution costs and administrative expenses.

To preserve financial resources for future operation of the Group, the Board did not recommend the payment of a dividend for the six months ended 30 June 2020 (six months ended 30 June 2019: nil).

USE OF PROCEEDS

On 9 September 2015, the Company proposed to raise gross proceeds of up to approximately HK$531.13 million, before expenses, by way of an open offer of 5,311,287,930 ordinary shares of HK$0.10 each to the qualifying shareholders at a subscription price of HK$0.10 per offer share, on the basis of five offer shares for every one existing shares held on the record date (the "Open Offer"). On 29 December 2015, 5,311,287,930 offer shares were allotted and issued pursuant to the Open Offer. The net proceeds for the Open Offer were approximately HK$518.27 million.

For the details of the Open Offer, please refer to the announcements of the Company dated 19 August 2015, 9 September 2015, 23 November 2015 and 28 December 2015, the circular of the Company dated 4 November 2015 and the prospectus of the Company dated 4 December 2015 (the "Prospectus").

On 22 June 2016, the Company announced that the use of the unutilized net proceeds of approximately HK$72 million been changed from original allocation as for the operation and development of the e-commerce platform to the revised allocation as for the acquisition of companies engaged in the development and operation of e-commerce platform.

14

On 8 July 2016, the Company announced that the use of part of the unutilized net proceeds of approximately HK$100 million been changed from original allocation as for the set-up and operation of a company licensed under the SFO (the "Type 1 Company") to conduct Type 1 (dealing in securities) regulated activity under the SFO to the revised allocation as for the operation and development of money lending business.

The Board from time to time reviews the business operation of the Type 1 Company and assesses the existing placements and underwriting activities involved, the potential business opportunities from its clients, and the condition of equity fund raising market in Hong Kong.

The Board noted that the equity fund raising market condition in Hong Kong for the first half of 2016 was less active and far below from the Company's expectation as at the date of the Prospectus. Since the commencement of business, the Group used its best endeavored to look for potential placing and underwriting business opportunities from its clients and potential clients. Nevertheless, in the first half of 2016, the Type 1 Company had only acted as the underwriter/ sub-underwriter for two of its clients. During that period of time, apart from the two underwriting activities, no other underwriting activity from the clients or other potential clients could be identified by the Type 1 Company. On the other hand, during the first half of 2016, the liquid capital of the Type 1 Company was sufficient to comply with relevant requirement in accordance with the Securities and Futures (Financial Resources) Rules (Chapter 571N, Laws of Hong Kong) (the "FRR Rules").

In view of these, the Board considered that, after the change in use of proceeds as announced on 8 July 2016, there are still sufficient financial resources for the Type 1 Company to operate and comply with the liquid capital requirement under the FRR Rules in the foreseeable future. Moreover, it was believed that the money lending business will be able to leverage the existing financial business of the Group and broaden the Group's income stream. Accordingly, the Board considers that the change in use of proceeds is fair and reasonable and in the best interests of the Company and its shareholders as a whole.

For the details of the change in use of proceeds from the Open Offer, please refer to the announcements of the Company dated 22 June 2016 and 8 July 2016 (the "Announcements").

15

The information on the use of proceeds from the Open Offer is tabled as follows:

Intended

use of proceeds

as stated in

Actual use of

the Prospectus

proceeds as at

and the

the date of

Unutilised

Announcements

this report

balance

Details

HK$'000

HK$'000

HK$'000

Set-up and operation of

265,000

265,000

-

Used as intended

the Type 1 Company

Set-up and operation of

30,000

-

30,000

-

companies licensed under

the SFO to conduct Type 4,

Type 6 and Type 9 regulated

activities under the SFO

Acquisition of companies

124,000

124,000

-

Used as intended

engaged in the development

and operation of

e-commerce platform

Operation and development of

100,000

100,000

-

Used as intended

money lending business

519,000

489,000

30,000

The Board expected that the unutilised balance will be used as intended.

MATERIAL ACQUISITIONS AND DISPOSALS OF SUBSIDIARIES

There was no material acquisitions and disposals of subsidiaries during the six months ended 30 June 2020.

16

SIGNIFICANT INVESTMENTS

As at 30 June 2020, the Group had held-for-trading investments, representing equity securities listed in Hong Kong, of approximately HK$11.3 million (31 December 2019: approximately HK$17.3 million). The Board considers that investments with market value accounting for more than 5% of the Group's total assets as 30 June 2020 as significant investments.

Details of the top two held-for-trading investments, in terms of market value as at 30 June 2020, are as follows:

For the

six months ended

As at 30 June 2020

30 June 2020

Proportion

Unrealised

to the total

Proportion

fair value

issued share

to the total

gains/(losses)

Number of

capital for

Market

assets of the

on the

Dividends

Company name

shares held

the stocks

value

Group

investments

received

HK$'000

HK$'000

HK$'000

AMCO United Holding

13,000,000

0.63%

1,560

0.27%

390

-

Limited ("AUH")

China e-Wallet Payment

74,000,000

2.70%

5,328

0.91%

(3,034)

-

Group Limited ("CEPG")

6,888

(2,644)

-

AUH is principally engaged in medical devices business, plastic moulding business, building contract work business, money lending business and securities investment. CEPG is principally engaged in the provision of biometric and Radio Frequency Identification products and solution services, internet and mobile application and related services.

For the six months ended 30 June 2020, the Group recognised unrealised fair value losses on held-for-trading investments of approximately HK$6.0 million (six months ended 30 June 2019: approximately HK$3.8 million), which was mainly attributable to the fair value losses on investments in CEPG of approximately HK$3.0 million.

Looking forward, the Board believes that the future performance of the listed investments held by the Group will be volatile and substantially affected by overall economic environment, equity market conditions, investor sentiment and the business performance and development of the investee companies.

17

LIQUIDITY AND FINANCIAL RESOURCES

The Group's daily operating activities were mainly financed by internal resources. As at

30 June 2020, the Group's total equity was approximately HK366.6 million (31 December 2019: approximately HK$403.0 million). The decrease was mainly due to the loss for the current period of approximately HK$33.7 million.

The Group had non-current liabilities of approximately HK$3.1 million as at 30 June 2020 (31 December 2019: approximately HK$4.0 million). The non-current liabilities as at 30 June 2020 mainly consisted of deferred tax liabilities. As at 30 June 2020, the Group's gearing ratio was approximately 37.5% representing a percentage of total liabilities over total assets (31 December 2019: approximately 37.4%).

As at 30 June 2020, the Group had borrowings of approximately HK$24.5 million (31 December 2019: approximately HK$23.5 million). The borrowings carried a fixed interest rate of 8% per annum and was repayable on demand.

As at 30 June 2020, the Group had bank and cash balances (other than those in trust and segregated accounts) amounted to approximately HK$64.2 million (31 December 2019: approximately HK$73.4 million).

CHARGES ON ASSETS

As at 30 June 2020, the Group had pledged held-for-trading investments of approximately HK$11.0 million (31 December 2019: HK$16.9 million) to secure the margin payables of approximately HK$24.5 million (31 December 2019: HK$23.5 million), which was included in the borrowings of the Group.

EVENTS AFTER THE REPORTING PERIOD

On 22 June 2020, the Company entered into a placing agreement with the China Prospect Securities Limited, an indirect wholly-owned subsidiary of the Company, as the placing agent pursuant to which the Company has conditionally agreed to place, through the placing agent on a best effort basis, up to 63,730,000 placing shares at the placing price of HK$0.110 per placing share to not less than six placees who are professional, institutional, or other investors that are third parties independent of the Company and its connected persons. The placing was completed on 15 July 2020.

For details of the placing, please refer to the announcements of the Company dated 22 June 2020 and 15 July 2020 respectively.

FOREIGN CURRENCIES AND TREASURY POLICY

Most of the Group's business transactions, assets and liabilities are denominated in Hong Kong Dollars, United States Dollars or Renminbi. It is the Group's treasury policy to manage its foreign currency exposure whenever its financial impact is material to the Group. During the period, apart from the borrowings mentioned above, the Group did not have any fixed interest rate borrowings and had not engaged in any financial instruments for hedging or speculative activities.

18

EMPLOYEES

At as 30 June 2020, the Group had 116 (31 December 2019: 148) employees in Hong Kong and China. Salaries, bonus and benefits were decided in accordance with the market condition and performance of the respective employees.

DIRECTORS' INTERESTS IN SHARES

As at 30 June 2020, the interests of the Directors in the shares of the Company, as recorded in the register maintained by the Company pursuant to Section 352 of the SFO, were as follows:

Long position in the shares and underlying shares of the Company

Number of

underlying

Percentage of

shares held in

number of

options granted

issued shares of

under the share

the Company

Number of

option scheme

at 30 June

Name of Director

Nature of interest

shares held

of the Company

2020 (Note)

Zhang Zhifang

Beneficial owner

37,500

-

0.01%

Li Leong

Beneficial owner

-

3,180,000

1.00%

Li Xi

Beneficial owner

-

3,180,000

1.00%

Li Zhen

Beneficial owner

-

3,180,000

1.00%

Zhou Hongtao

Beneficial owner

-

3,180,000

1.00%

Note: The percentage shareholding is calculated on the basis of the Company's issued share capital of 318,677,275 as at 30 June 2020.

All interests stated above represent long positions in the shares of the Company.

Save as disclosed above, as at 30 June 2020, none of the directors had any long or short positions in any shares, underlying shares or debentures of the Company.

SUBSTANTIAL SHAREHOLDERS

At 30 June 2020, the register of substantial shareholders maintained by the Company pursuant to Section 336 of the SFO shows that the following shareholder had notified the Company of the relevant interests and short positions in the shares and underlying shares of the Company:

19

Long positions in the shares and underlying shares of the Company

Percentage

of number of

issued shares of

the Company as

Number of

at 30 June

Name

Nature of interest

shares held

2020 (Note)

Ni Songhua

Beneficial owner

28,815,000

9.04%

Note: The percentage shareholding is calculated on the basis of the Company's issued share capital of 318,677,275 as at 30 June 2020.

PURCHASE, REDEMPTION OR SALE OF THE COMPANY'S LISTED SECURITIES

Neither the Company nor any of its subsidiaries purchased, redeemed or sold any of the Company's listed securities during the period.

CORPORATE GOVERNANCE

The Company has complied throughout the period with the Corporate Governance Code and Corporate Governance Report (the "Code") as set out in Appendix 14 to the Listing Rules except the following major deviations:

Code Provision A.1.3 and A.7.1

Code Provisions A.1.3 and A.7.1 stipulate that 14-day notice should be given for each regular board meeting and that in respect of regular meetings, and so far as practicable in all other cases, an agenda and accompanying board papers should be sent in full to all directors in a timely manner and at least three days before the intended date of a board or board committee meeting (or such other period as agreed).

The Company agrees that sufficient time should be given to the directors in order to make a proper decision. In these respects, the Company adopts a more flexible approach (and yet sufficient time has been given) in convening board meetings to ensure efficient and prompt management decisions could be made.

Code Provision A.2 and E.1.2

The Board currently has not appointed any Director as its Chairman. The Board will review the present situation in the coming regular meetings as appropriate.

Code Provision A.4.1

Code A.4.1 stipulates that non-executive directors should be appointed for a specific term and subject to re-election.

20

The term of office for non-executive directors are the same as for all directors (i.e. no specific term and subject to retirement from office by rotation and be eligible for re-election in accordance with the provisions of the Company's Bye-laws). At each annual general meeting, one-third of the directors for the time being or, if their number is not a multiple of three, then the number nearest to but not less than one-third, shall retire from office by rotation, provided that every director shall be subject to retirement by rotation at least once every three years.

REMUNERATION COMMITTEE

The Remuneration Committee comprises three independent non-executive directors, namely Mr. Law Chi Hung being the chairman of the committee, Mr. Leung Tat Yin and Mr. Wong Ching Cheung being the members of the committee.

NOMINATION COMMITTEE

The Nomination Committee comprises three independent non-executive directors, namely Mr. Wong Ching Cheung being the chairman of the committee, Mr. Law Chi Hung and Mr. Leung Tat Yin being the members of the committee.

AUDIT COMMITTEE

The Audit Committee comprises three independent non-executive directors. The Audit Committee is chaired by Mr. Law Chi Hung and comprising two other members, namely Mr. Leung Tat Yin and Mr. Wong Ching Cheung. The Audit Committee has reviewed with management the accounting principles and practices adopted by the Group and financial reporting matters including the review of the unaudited consolidated interim financial statements for the six months ended 30 June 2020.

MODEL CODE FOR SECURITIES TRANSACTIONS BY DIRECTORS

The Company has adopted a code of conduct regarding securities transactions by directors on terms no less exacting than the required standard set out in Appendix 10 to the Listing Rules (the "Model Code"). Having made specific enquiry of all directors, all directors confirmed they have complied with the required standard set out in the Model Code and the code of conduct regarding securities transactions by directors adopted by the Company for the six months ended 30 June 2020.

21

MEMBERS OF THE BOARD OF DIRECTORS

As at the date hereof, the members of the Board are as follows:

Executive Directors:

Independent Non-Executive Directors:

Mr. Li Leong

Mr. Law Chi Hung

Mr. Li Xi

Mr. Leung Tat Yin

Mr. Li Zhen

Mr. Wong Ching Cheung

Mr. Zhang Zhifang

Mr. Zhou Hongtao

By order of the Board

Li Leong

Director

Hong Kong, 31 August 2020

22

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SEEC Media Group Ltd. published this content on 31 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 August 2020 13:19:07 UTC