SEEC Media Group Limited provides consolidated earnings guidance for the six months ended June 30, 2014. For the six months, the company expected that the Group will record a substantial loss attributable to the shareholders in the region of approximately HKD 25 million to HKD 28 million in its consolidated financial results for the six months ended June 30, 2014 as compared to the profit attributable to the Shareholders for the corresponding period in 2013. As compared to the profit attributable to the Shareholders for the corresponding period in 2013, the reasons for the loss in current period are, among other things, as follows: there was keen competition in the print media advertising industry in China; there was a decrease in the gross profit margin of approximately 9.8% due to a decrease in revenue of around HKD 27 million and increase in overall operating costs; and there was an increase in legal expenses of approximately HKD 3.8 million during the period.