Samson Holding Ltd. board of directors announced that, based on a preliminary assessment of the information currently available to the management of the Company, the Group is expected to record a significant increase in its unaudited net profit for the six months ended 30 June 2017 as compared with the same period last year, with the unaudited net profit expected to be approximately 2.5 times of that for the corresponding period in 2016. Such increase was primarily attributable to: Increased gross margins and operating margins of the Group due to favourable product mix change, effective cost and marketing expense control; Increased sales and margins of the mid-to-high end furniture brand of the Group due to the launch of successful new product and expansion of market shares in non-traditional channels (including E-Commerce); and One-time non-cash profit from the bargaining purchase arose from the difference between the total consideration and the fair value of net assets derived from the acquisition of Kohler Interiors Group Ltd.