LaterPay announced U.S. partnerships with both Salon and Pueblo Pulp (The PULP). Salon.com, the property of Salon Media Group, Inc., partnered with LaterPay to release a revamped ad-free version of its website. After testing various monetization strategies, Salon and LaterPay landed on a user-centric model that allows Salon to generate reader revenue without offering premium content. The recently implemented model enables readers to select an editorial environment that suits their preferences. Users are able to opt for a free, ad-supported model or an ad-free, reader-supported model. LaterPay’s payments infrastructure allows Salon’s U.S. readers to make one-click time pass purchases for the new ad-free version of the website, in increments of one hour, one week, one month or one year. Designed as a low-friction approach that enables users to enjoy an ad-free experience with access to unlimited Salon content, LaterPay’s infrastructure also allows readers to delay registration and payment until they reach a $5 threshold. Pueblo Pulp, an independent newspaper serving the Southern Rockies and Western Plains, partnered with LaterPay for their yearly and monthly subscriptions, as well as weekly passes and single article purchases. They have also implemented LaterPay’s Contributions Button, which allows Pueblo users to make frictionless, one-click donations, in increments of $3, $5, $10 and $25, to support quality journalism on The PULP’s website. The results from the LaterPay offers have been eye-opening for the local Colorado publication.