Laterpay Powers Salon and Pueblo Pulp with Inaugural U.S. Partnerships
December 13, 2018 at 04:00 pm
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LaterPay announced U.S. partnerships with both Salon and Pueblo Pulp (The PULP). Salon.com, the property of Salon Media Group, Inc., partnered with LaterPay to release a revamped ad-free version of its website. After testing various monetization strategies, Salon and LaterPay landed on a user-centric model that allows Salon to generate reader revenue without offering premium content. The recently implemented model enables readers to select an editorial environment that suits their preferences. Users are able to opt for a free, ad-supported model or an ad-free, reader-supported model. LaterPay’s payments infrastructure allows Salon’s U.S. readers to make one-click time pass purchases for the new ad-free version of the website, in increments of one hour, one week, one month or one year. Designed as a low-friction approach that enables users to enjoy an ad-free experience with access to unlimited Salon content, LaterPay’s infrastructure also allows readers to delay registration and payment until they reach a $5 threshold. Pueblo Pulp, an independent newspaper serving the Southern Rockies and Western Plains, partnered with LaterPay for their yearly and monthly subscriptions, as well as weekly passes and single article purchases. They have also implemented LaterPay’s Contributions Button, which allows Pueblo users to make frictionless, one-click donations, in increments of $3, $5, $10 and $25, to support quality journalism on The PULP’s website. The results from the LaterPay offers have been eye-opening for the local Colorado publication.
Salon Media Group, Inc. is an independent publication company. The Company covers news and politics, alongside its coverage of culture and entertainment, science and health, and food. The Company has driven the national conversation through journalism distributed across Salon.com, Salon TV, social media, news platforms, email newsletters and mobile applications. Its content, including its flagship show, Salon Talks, and other Salon TV programming, reaches an audience of approximately 10 million monthly new visitors. The Companyâs publication is free. It also offers monthly subscription for ad-free publication. The Company covers national news and politics, and science and health through investigations, insightful reporting, commentary and analysis. It covers television (TV), movies, books, entertainment and culture news through insightful reporting, criticism, commentary and analysis. Its Life Stories section features insightful commentary and essays about the human experience.