Jupiter Wellness, Inc. announced the appointment of Jarrett Boon as the Company?s COO. Boon was the Co-Founder and CEO of GBB Drink Lab. Boon has over 30 years of experience building successful businesses from creation to exit.

He was one of the original thought leaders and investors in LifeLock, a leading identity protection provider, where he applied his expertise in sales, marketing, and strategic business development to grow LifeLock to $500 million in revenue. LifeLock went public in 2012 and was subsequently acquired by Symantec in 2016 for $2.3 billion. Prior to LifeLock, Boon founded SW Promotions, a marketing and advertising company.

SW Promotions and its 400 employees were acquired by one of its publicly traded partners. David Sadler will move to the position of CMO.