Muscle Maker Grill, Inc. announced that it will pilot a new concept name and expanded burger focused menu in Lynchburg, VA. The new name, MMG Burger Bar, formerly a traditional Muscle Maker Grill, will reopen in early July and feature more decadent burger options; the “cheat day” twist to its current guilt free burger bar menu. Guests can still choose from the nutritionally packed protein options that include: grass-fed beef, all natural chicken breast, turkey or a plant-based Impossible burger, but now have a new option – the hand-crafted sirloin burger. The enhanced “cheat day” burger menu is available in five builds: MMG Fave, Avo Smash Club, Shroom & Swiss, El Diablo and the Hangover Burger. The new lineup of “cheat day” burgers are served on a brioche bun instead of MMG’s traditional whole wheat bun and have more topping options such as chipotle mayo, hickory smoked bacon and MMG’s in-house hand-crafted avocado smash made with queso fresco. All burgers are served with a side of crinkle-cut sweet potato fries or the newly added regular potato fries. Guests can upgrade to Loaded MMG Fries if they want melted cheese, bacon, jalapenos and dipping sauce. Hand-Crafted Burgers MMG Fave – Sharp cheddar cheese, hickory smoked bacon, zero-carb signature sauce, lettuce, tomato, and onion on a brioche bun Avo Smash Club – MMG’s in-house hand-crafted avocado smash, sharp cheddar cheese, hickory smoked bacon, ranch dressing, lettuce, tomato, and onion on a brioche bun; Shroom & Swiss – Swiss cheese, sautéed mushrooms, sautéed onions, mayo and lettuce on a brioche bun; El Diablo – Pepper jack cheese, jalapenos, Cajun seasoning, chipotle mayo, lettuce, tomato, and onion on a brioche bun; The Hangover – Sharp cheddar cheese, fried egg, hickory smoked bacon and mayo on a brioche bun.