RSA has appointed Martin Rueegg as the new chief executive of the Middle East and UAE. Rueegg joins from AXA where he was General Insurance Managing Director for Hong Kong. He replaces Lloyd East who moves to RSA's Canadian operation Johnson as Vice President of Strategic Operations and Chief Operating Officer. As well as his position as MD for GI business for AXA in Hong Kong, Rueegg has also served as CEO of AXA Corporate Solutions, Hong Kong. Rueegg has been at AXA for almost 25 years, joining AXA Winterthur in 1994 where he held various roles including CEO of Aviation Insurance. Rueegg will take up his new post in September. As part of the changes, Praveen Kumar, Chief Financial Officer for Middle East, succeeds East as CEO in Oman. Elena Stukanova, CFO of UAE and Bahrain steps up to become Middle East CFO and Miron Kibria, Risk Compliance Director for the Middle East succeeds Kumar as CFO for Oman. East replaces Louisa Leonard, who left her post in May to become COO of RSA UK and International. Rueegg, meanwhile, takes the reins in UAE following the departure of former UAE CEO Chris Dooley. All appointments are subject to regulatory approval.