From now through February 26, members of wellness+program, Rite Aid's free customer rewards program, can earn a $20 +UP Reward and at the same time be automatically entered into a sweepstakes featuring over $100,000 in prizes as part of Rite Aid's new Winter Rewards Program.

Customers can earn the $20 +UP Reward, which prints at the bottom of a register receipt and is redeemable like cash toward a future purchase, by purchasing $100 or more of specially marked products throughout the store. Thousands of products throughout the store count towards the $20 +UP Reward and a complete list of qualifying products can be found online at www.riteaid.com or at any Rite Aid store.

Qualifying purchases for the $20 +UP Reward are automatically tracked through a members' wellness+ card, so there is no need to submit receipts and enter information online. Once customers surpass $100 in qualifying purchases during the program period, the $20 +UP Reward will automatically print at the bottom of the receipt. The +UP Reward can be used towards any item during a member's next purchase; some exclusions apply.

wellness+ members will also be automatically entered into Rite Aid's Winter Rewards sweepstakes every time they use their wellness+ card. The sweepstakes runs from now through February 26 and features more than 800 prizes including: Panasonic 3D 50-inch Plasma TVs; ski or snow board equipment packages; On the Edge 3-in-1 Combination Table Games; Flip Slide HD video cameras; Rite Aid gift cards; and the grand prize, an 8-day/7-night Hawaiian Cruise for two on board Norwegian Cruises' Pride of America.

Customers can sign up for the free Rite Aid wellness+ rewards card, which provides members with free health and wellness benefits as well as shopping discounts and special prices, at any Rite Aid store, online at www.riteaid.com or by calling toll-free 1-800-RITE-AID. With wellness+, members earn one point for every dollar spent on non-prescription store purchases and 25 points for every eligible prescription they fill at Rite Aid (prescriptions paid for in whole or in part by state or federal healthcare programs such as Medicare or Medicaid and prescriptions filled in New York and New Jersey are not eligible by law for accrual of points).

For more details on Rite Aid's Winter Rewards program including complete sweepstakes rules or Rite Aid's wellness+ program, go to any Rite Aid store or visit www.riteaid.com.

Rite Aid (NYSE: RAD) is one of the nation's leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

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