Virtual Piggy Inc. announced the addition of Kathe Anchel to the company as CEO, and Martha McGeary Snider to the company as Chairman of the Board. Kathe Anchel (pronounced Kayta) joins with more than 15 years of diversified experience leading across product, design and strategy organizations. With a focus on bridging payments technologies with content and commerce, she has worked with global leaders in finance, mobile payments, education, healthcare, retail and content to launch and grow products and brands.

Prior to joining Oink, Kathe served as a leader within the Global Consumer Products team of PayPal and previously at eBay Enterprises heading up product experience design. Martha McGeary Snider has served as the chair of the Board of Advisors for Virtual Piggy Inc. since 2012.