Reed’s Inc.® Begins Distributing 16 New SKUs to Sprouts Farmers Market Inc
January 27, 2022 at 01:45 pm
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Reed's Inc.® (‘Reed's' or the ‘Company') announced that it will begin distributing 16 new SKUs to Sprouts Farmers Market Inc. (‘Sprouts'). The Sprouts partnership kicked off in 2021 with the launch of Reed's Ginger Ale and Ginger Beer, both in original and zero sugar options. Following a strong year of sell-through, Sprouts and Reed's are expanding its distribution agreement to include multiple Reed's Zero Sugar Ginger Ale flavors, Virgil's Original and Zero Sugar beverages in 4/6 packs, and its craft soda, Flying Cauldron.
Reed's expects to begin shipping these new products in second quarter of 2022.
Reedâs, Inc. owns a portfolio of handcrafted, natural beverages, which sells in over 45,000 outlets nationwide. These outlets include the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, liquor stores, and on-premises locations including bars and restaurants. The Company provides craft beverages under the Reedâs, Virgilâs, and Flying Cauldron brand names. Reedâs portfolio includes ginger beers, ginger ales, ready-to-drink ginger mules and hard ginger ales. The Virgil's brand offers an array of flavored sodas, including Root Beer, Vanilla Cream, Black Cherry, Orange Cream, and more. These flavors are also available in six zero-sugar varieties. Flying Cauldron is a non-alcoholic butterscotch beer. Reedâs Craft Ginger Beer line includes varieties with a mix of bottles and cans, including Reedâs Original Ginger Beer, Reedâs Premium Ginger Beer, Reedâs Extra Ginger Beer, Reedâs Strongest Ginger Beer, and others.
REED'S, INC. 
