Rainmaker Systems Inc. announced that Penguin Computing has selected Rainmaker's GrowCommerce platform to deploy their Penguin Direct store-front. Penguin Computing chose Rainmaker Systems to assist them with a strategic initiative to implement a B2B e-Commerce store-front aimed at targeting their SMB market. The Penguin Direct Store will offer select server based products, enhanced with a custom configurator tool to allow customers to tailor the product to their specific needs.

Penguin Computing will utilize Rainmaker's Global Commerce Services agents to guide Penguin Direct visitors through the sales cycle via instant chat, over the phone and by email.