R.R. Donnelley & Sons Company announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital and direct mail channels. Available within Journey Builder, Marketing Cloud’s cross-channel customer engagement solution, Cloud Direct by RRD, allows businesses to connect customer interactions across email, mobile, advertising, and the web. Cloud Direct by RRD leverages Marketing Cloud to drive customer engagement and response through the most meaningful communications channel. Here is a small sample of real-world marketing solutions where Cloud Direct by RRD shines brightest: Sending a personalized direct mail offer to high value customers; triggering a direct mail piece when a subscriber email bounces; sending a direct mail piece to promote engagement when a customer has not opened or clicked via digital channels; providing a reacquisition incentive via direct mail that is triggered if a customer unsubscribes; and sending a personalized direct mail offer that leverages browse and cart abandonment data.