Overview

We are a developer of financial software and a distributor of market data and research information to online brokerages, clearing firms, banks, media properties, public companies and financial service corporations worldwide. Through the aggregation of information from many direct data, news, and research sources; we offer a comprehensive range of solutions for all market-related information provisioning requirements.

We have three general product lines: Interactive Content and Data APIs, Data Feed Services, and Portfolio Management Systems. For financial reporting purposes, our product categories share similar economic characteristics and share costs; therefore, they are combined into one reporting segment.

Our Interactive Content and Data APIs consist of a suite of software applications that provide publicly traded company and market information to corporate clients via the Internet. Products include stock market quotes, fundamentals, historical and interactive charts, company news, filings, option chains, insider transactions, corporate financials, corporate profiles, screeners, market research information, investor relations provisions, level II, watch lists, and real-time quotes. All of our content solutions are completely customizable and embed directly into client Web pages for seamless integration with existing content. We are continuing to develop and launch new modules of QModTM, our new proprietary Web delivery system. QMod was created for secure market data provisioning as well as ease of integration and unlimited customization. Additionally, QMod delivers search engine optimized (SEO) ready responsive content designed to adapt on the fly when rendered on mobile devices or standard Web pages - automatically resizing and reformatting to fit the device on which it is displayed.

Our Data Feed Services consist of raw streaming real-time market data delivered over the Internet or via dedicated telecommunication lines. We provide supplemental fundamental, historical, and analytical data, keyed to the same symbology, which provides a complete market data solution offered to our customers. Currently, QuoteMedia's Data Feed services include complete coverage of North American exchanges and over 70 exchanges worldwide. For financial reporting purposes, Data Feed Services revenue is included in the Interactive Content and Data APIs revenue totals.






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Our Portfolio Management Systems consist of QuotestreamTM, Quotestream Mobile, Quotestream Professional, and our Web Portfolio Management systems. Quotestream Desktop is an Internet-based streaming online portfolio management system that delivers real-time and delayed market data to both consumer and corporate markets. Quotestream has been designed for syndication and private branding by brokerage, banking, and Web portal companies. Quotestream's enhanced features and functionality - most notably tick-by-tick true streaming data, significantly enhanced charting features, and a broad range of additional research and analytical content and functionality - offer a professional-level experience to nonprofessional users.

Quotestream Professional is specifically designed for use by financial services professionals, offering exceptional coverage and functionality at extremely aggressive pricing. Quotestream Professional features broad market coverage, reliability, complete flexibility, ultra-low-latency tick-by-tick data, as well as completely customizable screens, advanced charting, comprehensive technical analysis, news and research data.

Quotestream Mobile is a true companion product to the Quotestream desktop products (Quotestream and Quotestream Professional) - any changes made to portfolios in either the desktop or mobile application are automatically reflected in the other.

A key feature of QuoteMedia's business model is that all of our product lines generate recurring monthly licensing revenue from each client. Contracts to license Quotestream to our corporate clients, for example, typically have a term of one to five years and are automatically renewed unless notice is given at least 90 days prior to the expiration of the current license term. We also generate Quotestream revenue through individual end-user licenses on a monthly or annual subscription fee basis. Interactive Content and Data APIs and Market Data Feeds are licensed for a monthly, quarterly, annual, or semi-annual subscription fee. Contracts to license our Financial Data Products and Data Feeds typically have a term of one to five years and are automatically renewed unless notice is given 90 days prior to the expiration of the contract term.

Business Environment and Trends

While our licensed-based revenue is generally more recurring in nature, the uncertainty caused by the recent market downturn and rising inflation may result in some clients to delay purchasing decisions, product and service implementations or cancel or reduce spending with us. Recent events in the Ukraine and Russia have also caused disruptions in the global financial markets. While we do not have any operations or customers in the Ukraine or Russia, we will continue to monitor the situation as a prolonged conflict could impact our business.

Approximately 35% of our revenue and expenses are denominated in Canadian dollars. The Canadian dollar depreciated 4% against the U.S. dollar when comparing the average exchange rate for 2022 versus 2021. This decreased both Canadian dollar revenues and expenses once translated into U.S. dollars but had a minimal impact on our net income.

We finalized contracts with two large multinational financial institutions in 2022, with revenue recognized starting in April 2022 and November 2022, respectively. The contracts are for a wide range of services that will be included in both portfolio management and interactive content and data API revenue.

Our revenue increased 16% in 2022. We expect similar revenue growth in fiscal 2023 and we expect our 2023 net income to continue to grow. This is mainly due to the new contracts mentioned above as they have significantly higher gross margins than our typical customer contracts have on average.






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Plan of Operation


For 2023 we plan to continue to expand our product lines and improve our infrastructure. We plan to continue to add more features and data to our existing products and release newer versions with improved performance and flexibility for client integration. This expansion is expected to result in both increased revenue and costs for fiscal 2023.

We will maintain our focus on marketing Quotestream for deployments by brokerage firms to their retail clients and continue our expansion into the investment professional market with Quotestream Professional. We also plan to continue the growth of our Data Feed Services client base, particularly through the addition of major new international data feed coverage, as well as new data delivery products.

QuoteMedia will continue to focus on increasing the sales of its Interactive Content and Data APIs, particularly in the context of large-scale enterprise deployments encompassing solutions ranging across several product lines. QMod is a major component of this strategy, given the broad demand for mobile-ready, SEO-friendly Web content.

Important development projects for 2023 include broad expansion of data and news coverage, including the addition of a wide array of international exchange data and news, video feeds, expansion of fixed-income coverage, and the introduction of several new and upgraded market information products.

New deployments of our trade integration capabilities, which allow our Quotestream applications to interact with our brokerage clients' back-end trade execution and reporting platforms (enabling on-the-fly trade execution and tracking of holdings) are underway and will continue to be a priority in the coming year.

We are also creating new proprietary data sets, analytics, and scoring mechanisms. We are now aggregating data direct from the sources to produce data sets that are proprietary to QuoteMedia. This allows us to offer our clients new data products and lower our product costs structure as we replace some of our existing data providers with our own lower cost data.

Opportunistically, efforts will be made to evaluate and pursue the development of additional new products that may eventually be commercialized by our company. Although not currently anticipated, we may require additional capital to execute our proposed plan of operation. There can be no assurance that such additional capital will be available to our company on commercially reasonable terms or at all.

Our future performance will be subject to a number of business factors, including those beyond our control, such as a continuation of market uncertainty and evolving industry needs and preferences, as well as the level of competition and our ability to continue to successfully market our products and technology. There can be no assurance that we will be able to successfully implement our marketing strategy, continue our revenue growth, or maintain profitable operations.

Critical Accounting Policies and Estimates

Management's Discussion and Analysis discusses our financial statements which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the balance sheet date and reported amounts of revenue and expenses during the reporting period. On an ongoing basis we evaluate our estimates and judgments. We base our estimates and judgments on historical experience and on various other factors that are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our financial statements.






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Revenue recognition



In accordance with Accounting Standards Update ("ASU") 2014-09, Revenue from Contracts with Customers (Topic 606), we recognize revenue when promised goods or services are transferred to customers in an amount that reflects the consideration to which an entity expects to be entitled for those goods or services by applying the following steps: (1) identify the contract(s) with a customer; (2) identify the performance obligations in the contract; (3) determine the transaction price; (4) allocate the transaction price to the performance obligations in the contract; and (5) recognize revenue when (or as) the entity satisfies a performance obligation.

We exercise judgment in assessing the creditworthiness of our customers and therefore in our determination of whether collectability is reasonably assured. Should changes in conditions cause us to determine that these criteria are not met for future transactions, revenue recognized in future reporting periods could be adversely affected.

Capitalized Application Software

Capitalized software costs include costs incurred in connection with the internal development of software. These costs relate to software used by subscribers to access, manage and analyze information in the Company's databases. Capitalized costs associated with internally developed software are amortized over three years which is their estimated economic life. We exercise significant judgment in determining that capitalized application software costs meet the criteria established in Financial Accounting Standards Board ("FASB") ASC 350-40, Internal-Use Software. The most significant estimates are the allocation of our development personnel's time working on capitalized internally developed software.

For the years ended December 31, 2022 and 2021, the Company capitalized $2,739,589 and $2,201,222 of costs, respectively, related to upgrades and enhancements made to existing software applications. Software applications are used by our subscribers to access, manage and analyze information in our databases. For the years ended December 31, 2022 and 2021, amortization expenses associated with the internally developed application software was $1,943,292 and $1,462,039, respectively. At December 31, 2022, the remaining book value of the capitalized application software was $3,798,374.

Recent Accounting Pronouncements





Recently Adopted


There are no new recently adopted accounting pronouncements for the year ended December 31, 2022.





Not Yet Adopted


In June 2016, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") 2016-13, Financial Instruments-Credit Losses (Topic 326), which changes the impairment model for most financial assets, including accounts receivable, and replaces the existing incurred loss impairment model with an expected loss methodology, which will result in more timely recognition of credit losses. The guidance is effective for the Company for interim and annual periods beginning after December 15, 2022. Early adoption is permitted. The Company does not expect that the adoption of ASU 2016-13 will have a significant impact on the Company's consolidated financial statements.

In August 2020, the FASB issued ASU 2020-06, Debt-Debt with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging-Contracts in Entity's Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and Contracts in an Entity's Own Equity ("ASU 2020-06"). ASU 2020-06 simplifies the complexity associated with applying Generally Accepted Accounting Principles in the United States of America ("US GAAP") for certain financial instruments with characteristics of liabilities and equity. More specifically, the amendments focus on the guidance for convertible instruments and derivative scope exception for contracts in an entity's own equity. The new standard is effective for the Company for fiscal years beginning after December 15, 2023. The Company does not expect that the adoption of ASU 2020-06 will have a significant impact on the Company's consolidated financial statements.





Other accounting standards that have been issued by the FASB or other
standards-setting bodies that do not require adoption until a future date are
not expected to have a material impact on the Company's consolidated financial
statements upon adoption.




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Results of Operations



Revenue



                                   Years ended December 31
                                    2022             2021         Change ($)       Change (%)

Corporate Quotestream           $  6,906,499     $  6,399,618     $   506,881                8 %
Individual Quotestream             2,092,778        2,281,966        (189,188 )           (8%)
Total Portfolio Management
Systems                            8,999,277        8,681,584         317,693                4 %
Interactive Content and Data
APIs                               8,528,328        6,492,788       2,035,540               31 %
Total Licensing Revenue         $ 17,527,605     $ 15,174,372     $ 2,353,233               16 %



Total licensing revenue increased 16% when comparing the years ended December 31, 2022 and 2021. The increase is a result of a 4% increase in revenue from licensing our Portfolio Management Systems and 31% increase in revenue from our Interactive Content and Data APIs.

Total Portfolio Management System revenue increased by 4% when comparing the years ended December 31, 2022 and 2021, due to an 8% increase in Corporate Quotestream offset by an 8% decrease in Individual Quotestream revenue.

Corporate Quotestream revenue increased 8% for the year ended December 31, 2022 from the comparative period in 2021 due to new contracts signed since the comparative periods. In particular, the increases were due to the new contract we recently signed with the large multinational financial institutions discussed above in the "Business Environment and Trends" section. The increase was also due to an increase in the number of subscribers for existing clients. We have added new products over the past couple years that are continuing to gain traction in the market, and we have made improvements and upgrades to our existing Portfolio Management products as we continue to improve functionality and add new data offerings. These improvements have allowed us to attract larger customers and increase the average revenue for our existing customers.

Individual Quotestream revenue decreased 8% for the year ended December 31, 2022 from the comparative period in 2021 due mainly to a decrease in total subscribers. The depreciation of the Canadian dollar, discussed above in the "Business Environment and Trends" section, also significantly impacted Individual Quotestream revenue as approximately 50% of our Individual Quotestream revenue is earned in Canadian dollars.

Interactive Content and Data APIs revenue increased 31% for the year ended December 31, 2022 from the comparative period in 2021. The increase is attributable to an increase in the number of clients and an increase in the average revenue per client. The launch of new products and the expansion of our data coverage have allowed us to attract new, larger clients to replace some of our smaller clients lost due to the economic hardship related to COVID-19. In particular, the increase was due to the new contracts we recently signed with the large multinational financial institutions discussed above in the "Business Environment and Trends" section.






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Cost of Revenue and Gross Profit Summary





                    Years ended December 31
                      2022            2021         Change ($)       Change (%)

Cost of revenue   $  8,972,129     $ 8,438,658     $   533,471                6 %

Gross profit      $  8,555,476     $ 6,735,714     $ 1,819,762               27 %

Gross margin %              49 %            44 %



Our cost of revenue consists of fixed and variable stock exchange fees and data feed provisioning costs. Cost of revenue also includes amortization of capitalized internal-use software costs. We capitalize the costs associated with developing new products during the application development stage.

Our cost of revenue increased 6% for the year ended December 31, 2022 from the comparative period in 2021. This was mainly due to increased amortization expenses associated with internally developed application software resulting from our major growth initiative, which included investing in infrastructure, new product development, data collection, and the expansion of our global market coverage.

Overall, the cost of revenue decreased as a percentage of sales, as evidenced by our gross margin percentage that increased to 49% in 2022 from 44% in 2021. As discussed above in the "Business Environment and Trends" section, we signed contracts with two large multinational financial institutions. These contracts have higher gross margins than our other customer contracts typically have on average, resulting in a significant increase to our gross margin percentage.





Operating Expenses Summary



                               Years ended December 31
                                 2022            2021         Change ($)       Change (%)

Sales and marketing          $  2,952,968     $ 2,507,169     $   445,799               18 %
General and administrative      3,015,453       2,538,429         477,024               19 %
Software development            2,096,404       1,712,558         383,846               22 %
Total operating expenses     $  8,064,825     $ 6,758,156     $ 1,306,669               19 %




Sales and Marketing


Sales and marketing expenses consist primarily of sales and customer service salaries, investor relations, travel and advertising expenses. Sales and marketing expenses increased 18% when comparing the years ended December 31, 2022 and 2021. The increase is a result of additional sales personnel hired since the comparative period to support our product growth initiatives and salary increases and bonuses for existing personnel. The increase is also due to a $115,625 increase in fair value during the year for our preferred stock warrant liability which is recorded as stock-based compensation and included in marketing expense. The increase was offset by the 4% depreciation of the Canadian dollar from the comparative period as most of our sales personnel are located in Canada.





General and Administrative



General and administrative expenses consist primarily of salaries expense, office rent, insurance premiums, and professional fees. General and administrative increased 19% when comparing the years ended December 31, 2022 and 2021. The increase is a result of additional personnel and other costs incurred to support our growth initiatives, and in particular the additional infrastructure and personnel costs associated with obtaining SOC2 Type II certification. SOC2 certification provides independent assurance that an organization maintains a high level of information security, data integrity and business resiliency. We achieved SOC2 Type II certification in November 2022.






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Software Development


Software development expenses consist primarily of costs associated with the design, programming, and testing of our software applications during the preliminary project stage. Software development expenses also include costs incurred to maintain our software applications.

Software development expenses increased 22% for the year ended December 31, 2022 when compared to fiscal 2021, primarily due to new personnel hired since the comparative periods to improve our infrastructure, security, and business continuity management. The increase in development personnel costs was offset by the 4% depreciation of the Canadian dollar from the comparative periods as most of our development personnel are located in Canada.

We capitalized $2,739,590 of development costs for the year ended December 31, 2022, compared to $2,201,222 in 2021. These costs relate to the development of application software used by subscribers to access, manage, and analyze information in our databases. Capitalized costs associated with application software are amortized over their estimated economic life of three years.

Other Income and (Expense) Summary





                                      Years ended December 31,
                                        2022              2021

Foreign exchange gain (loss)        $     (40,307 )     $ 107,382
Interest expense                           (2,818 )        (2,641 )
Other income                                    -         133,257

Total other income and (expenses) $ (43,125 ) $ 237,998






Foreign Exchange Gain (Loss)


We incurred a foreign exchange loss of $40,307 for the year ended December 31, 2022 compared to foreign exchange gain of $107,382 for the year ended December 31, 2021.

Foreign exchange gains and losses arise from the re-measurement of Canadian dollar monetary assets and liabilities into U.S. dollars. We have a net Canadian dollar liability; therefore, we incur a foreign exchange gain when the Canadian dollar depreciates from the period beginning date, and a loss when the Canadian dollar appreciates. Gains and losses arising from exchange rate fluctuations between transaction and settlement dates for foreign currency denominated transactions are also included in foreign exchange gains and losses.





Interest Expense


Interest expense relates primarily to the interest expense associated with our finance leases and was relatively unchanged from the comparative periods. Interest expense of $2,818 was incurred for the year ended December 31, 2022, compared to $2,641 incurred for the year ended December 31, 2021.





Other Income


There was no other income for the year ended December 31, 2022. On May 4, 2020, the Company received a $133,257 loan under the Paycheck Protection Program ("PPP"). The PPP loan was forgiven in its entirety on February 19, 2021, and was recognized as other income in the comparative 2021 period. See Financial Statement Note 12 "Paycheck Protection Program".

Provision for Income Taxes

In 2022, the Company recorded Canadian income tax expense of $3,056 compared to a Canadian income tax expense of $3,184 in 2021.






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Net Income for the Period


As a result of the foregoing, net income for the year ended December 31, 2022 was $444,470 compared to net income of $212,372 for the year ended December 31, 2021. Basic and diluted earnings per share was $0.00 for the years ended December 31, 2022 and 2021, respectively.

Liquidity and Capital Resources

Our cash totaled $477,987 at December 31, 2022, as compared with $258,705 at December 31, 2021, an increase of $219,282. Net cash of $3,141,500 was provided by operations for the year ended December 31, 2022, primarily due to the net income during the period adjusted for non-cash charges, an increase in accounts payable, and a decrease in prepaid expenses. Net cash used in investing activities for the year ended December 31, 2022 was $2,920,124 resulting primarily from capitalized application software costs. If circumstances dictate, however, we have the flexibility to reduce development spending to maintain a strong liquidity position. Cash used in financing activities for the year ended December 31, 2022 was $2,094 from repayment of finance lease obligations.

We typically operate with a working capital deficit. As of December 31, 2022 our working capital deficit is $2,204,801 however current liabilities include $1,166,848 in deferred revenue and the expected costs necessary to realize the deferred revenue are minimal.

Based on the factors discussed above, we believe that our cash on hand and cash generated from operations will be sufficient to fund our current operations for at least the next 12 months. However, to implement our business plan may require additional financing. Additional financings may come from future equity or debt offerings that could result in dilution to our stockholders. Further, current adverse capital and credit market conditions could limit our access to capital. We may be unable to raise capital or bear an unattractive cost of capital that could reduce our financial flexibility.

Our long-term liquidity requirements will depend on many factors, including the rate at which we expand our business and whether we do so internally or through acquisitions. To the extent that the funds generated from operations are insufficient to fund our activities in the long term, we may be required to raise additional funds through public or private financing. No assurance can be given that additional financing will be available or that, if it is available, it will be on terms acceptable to us.

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