NielsenIQ and Qualtrics International Inc. announced a new partnership that will empower brand leaders to make smarter and faster decisions. The partnership is expected to create one of the world’s most comprehensive brand experience solutions, providing organizations with a real-time, 360-degree view of their brand health based on consumer feedback. Consumer expectations have quickly changed, and as they continue evolving, brands need to turn consumer insights into action to differentiate themselves and expand their customer base. Through the partnership, NielsenIQ will use Qualtrics BrandXM to power its Winning Brands solution. Winning Brands is NielsenIQ’s proven model for measuring brand awareness, consideration, and image before, during, and after brand exposure to consumers. Qualtrics BrandXM identifies essential brand drivers among potential customers, empowering businesses to accelerate customer acquisition and increase their brand value. The joint solution will enable brands to capture key brand metrics, such as Brand Equity Index on a single platform, aligning them with business outcomes including awareness, consideration, and usage. It will also provide pre-built analytics, automated workflows, and interactive dashboards from Qualtrics to help organizations simulate future scenarios and drive sustainable growth.