PT Alam Sutera Realty Tbk : Targeting the High End Segment Alam Sutera Launches The Gramercy Show Unit

Alam Sutera, an 800 ha area in West Jakarta developed by renowned developer PT Alam Sutera Realty Tbk, has now been transformed into a modern independent city. In its development, Alam Sutera presents a wide selection of superior property products ranging from landed houses, apartments, and offices to commercial areas supported by a green and beautiful environment, aiming to create a quality living environment for its residents and users. One of the newest products currently being marketed by Alam Sutera is The Gramercy. The Gramercy is a premium residential cluster for 2-story European Modern-style houses that are timeless. Michael Lim, as Sales and Marketing Division Head of The Gramercy Alam Sutera, said that The Gramercy is here to meet the market need for premium housing. "The Gramercy is the newest prestigious cluster in Alam Sutera and we developed this product with a different taste - a timeless design so that consumers don't have to bother adding space, renovating, and so on," explained Michael Lim. The Gramercy was built on an area of ??+/- 7 hectares and is available in three unit types, namely Alca (12x26 m), Aera (14x26 m) and Arma (16x26 m). These three types of units have different layout designs, so consumers can adapt them to their needs. The Gramercy has a very limited number of units and is marketed from IDR 16 billion to IDR 28 billion. All types of units at The Gramercy are designed with a strong and mature design concept, starting from the room layout to the aesthetic elements. As on the ground floor, the living room, dining room, and pantry are packaged in an open floor plan style so that the room is spacious and open. Apart from that, the floor-to-ceiling in each housing unit is quite high and varies, ranging from 3.5 meters to 7 meters, which makes each room of the house look spacious and luxurious. "Each house has a maximum building area with careful layout planning. For example, each bedroom is very spacious and is equipped with a bathroom and walk-in closet. "This will provide comfort when resting and doing activities in it," explained Michael Lim. In order to perfect this luxury, The Gramercy house units use premium materials such as high-quality marble floors with cream and gray color variants which make the house elegant and special. Meanwhile, sanitary uses Toto Neorest which is known to have high quality with modern features that will make the living experience not only functionally superior but also provide maximum comfort. For window frames, The Gramercy uses Italian-designed aluminum which is modern, aesthetic, and soundproof so it can reduce noise from outside. Not only that, The Gramercy also uses central AC for all rooms on the ground floor. "In all unit types, we use central AC for the living room, dining room, and pantry. "This will certainly provide more comfort and coolness because the air distribution is more thorough and even," said Michael. The Gramercy is equipped with a series of superior facilities, starting from a clubhouse equipped with a semi-Olympic size swimming pool, basketball court, children's playground, and jogging track, to a mini lounge. Furthermore, The Gramercy area also provides a green and beautiful open area covering an area of ??1 hectare which is divided into several points as parks. As for location, The Gramercy is in a very strategic location, namely in the Green Tunnel area, which is a favorite and beautiful area with rows of treble trees on the side of the road, thus providing comfort for residents to carry out their activities below. In addition, The Gramercy's location is right across from St. Mary's school. Laurensia is next to the Alam Sutera Sports Center, and close to shopping centers such as Living World and health facilities such as EMC Hospital. Sales Progress The fact is that the growth and demand for the premium residential market in Tangerang continue to increase. Based on the Marketbeat Greater Jakarta Landed Residential H1 2023 report and research issued by Cushman & Wakefield in the first semester, the Tangerang area dominates the supply of new homes, namely 51%. Then followed by Bogor and Depok at 22%. Meanwhile, the supply of new houses in Tangerang reached 4,445 units and the upper class segment dominated the supply of new houses in Semester I 2023 by 34.3%. According to Michael Lim, The Gramercy has been eagerly awaited by many upper-class consumers in West Jakarta, Tangerang, and surrounding areas. This is proven by the high public interest in this product. Currently, The Gramercy has recorded sales of more than IDR 200 billion. The presence of The Gramercy show unit in early November will certainly make it easier for consumers to get real ambiance. Michael Lim added that the majority of The Gramercy's consumers come from Alam Sutera and surrounding areas, such as West Jakarta to Serpong. However, there are also consumers who come from outside the city. As for the consumer profile, most of them are business people. Some consumers who come from outside the city often travel back and forth to Jakarta for their business matters. "Apart from buying for their first home, the average consumer buys this housing unit as a second or third home. "We are optimistic that by the end of the year, we can record sales of up to IDR 500 billion," concluded Michael Lim. About Alam Sutera PT Alam Sutera Realty Tbk (Alam Sutera) is a leading integrated property developer in Indonesia since 1994 which is engaged in the development and management of housing, commercial areas, management of shopping centers, recreation centers, and hospitality (integrated area development). Since 2007 Alam Sutera shares have been listed on the Indonesia Stock Exchange (IDX: ASRI). Alam Sutera's property development prioritizes innovation to improve the quality of human life. The Alam Sutera area provides comfort and ease of life for its residents, supported by various advantages such as a safe environment, complete facilities, affordable prices, easy access, availability of FTTH and Quadplay services, and the best infrastructure, making Alam Sutera a trusted developer. For almost three decades, Alam Sutera Group has developed several property projects and integrated areas in Indonesia such as the Alam Sutera area, Suvarna Sutera, Ayodhya by Alam Sutera, Sutera Sawangan, GWK Cultural Park, Mall @ Alam Sutera, The Tower office building, The Prominence Office Tower, Paddington Heights Apartment Towers, LLOYD Low-rise Apartment, EleVee Penthouses & Residences and many more.

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