Prudential's long-term care insurance business is now providing policyholders access to a single, integrated source for objective, high-quality, personalized guidance to support independent living. Designed by Univita Health, the Univita Living® program is based on extensive research and the knowledge of experienced health and long-term care professionals.

The Univita Living program helps individuals and families find, coordinate and manage their independent living needs. Program members have access to a variety of services including assessments to evaluate individuals on key dimensions of independence, a resource library, and direct access to more than 200,000 qualified care and service providers. In addition, the program provides a private social network which allows family members and caregivers to coordinate and share observations and real-time updates about a loved one's care.

"We are dedicated to offering our policyholders access to programs that help maximize their ability to remain independent and age with dignity," says Malcolm Cheung, vice president of Long-Term Care Insurance for Prudential. "The addition of Univita Living to our available services is a natural extension of this promise."

Over the next 20 years, the number of people in the U.S. over 65 will drastically increase--while the number of working people able to care for a loved one requiring long-term care services will simultaneously decrease according to the US Census Population Projections. By providing policyholders access to this program, Prudential is helping families to be better prepared to meet this growing challenge.

"Historically, aging individuals and their families have had to piece together care services from many uncoordinated sources. This complexity and fragmentation has made independence more challenging to achieve," says Peter Goldstein, Univita Health's Executive Vice President for Business Development. "Thanks to Prudential, policyholders and their families can more easily manage their long-term care, and gain access to quality providers through Univita Living," says Goldstein.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. In the U.S., Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com/

Univita provides home-based care management through specialized support and in-home interventions to people with complex needs. Univita's comprehensive approach to delivering, integrating and managing home care services, promotes patient independence, improves accountability and lowers health care costs. Univita works with current and emerging population risk managers such as health plans, integrated health systems and provider groups, serving commercially insured working age, Medicare and Medicaid populations. To learn more, visit www.univitahealth.com

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

The Prudential Insurance Company of America, 751 Broad Street, Newark, NJ

0216886-00001-00

Prudential
Janet Gillespie 973-802-8012
janet.gillespie@prudential.com
or
Sarah McLeod, 480-922-8959
smcleod@univitahealth.com