Premier Farnell : element14 strengthens technical and sales support in Shenzhen for electronics design and prototyping

Highlights of the element14 China roadshow:
- expansion of technical and sales support
- new products from TT Electronics and Bulgin
- register to join in Shenzhen, 14 January 2016

Shanghai, 5 January 2016 - At its electronics roadshow in Shenzhen on 14 January, element14 will present its newest technologies and solutions for electronics design and prototyping targeted at industries such as industrial automation, alternative energy, healthcare IT, wearables, LED, automotive and IoT(Internet of Things).

Zhu Weidi, Regional Director - Greater China, element14, said: 'element14 is committed to strengthening its position as the trusted one-stop source of engineering knowledge and solutions for design innovation. In the past year we have invested heavily to support the demands of our China customer base. We have expanded our comprehensive range of electronics components and increased our local sales and technical support so customers get the best service in terms of the right products, availability and fast delivery.

Zhu added, 'I invite engineers and buyers in Shenzhen to join us and test how we can support you at each stage of your design cycle from design through to prototyping and manufacturing.'

element14 has brought its roadshows to major cities that have been experiencing significant growth in electronics design. At these interactive events customers will get to meet with industry-leading suppliers who introduce the newest solutions and recommend the best products for specific applications.
Suppliers at the Shenzhen event include Texas Instruments, TT Electronics, Bulgin and Weller :
- from TT Electronics, the range of LRMAP3920 low resistance metal alloy power resistors are ideal for power supply unit, motor drive, process control, and battery monitoring applications. It is a high power, low value SMT shunt resistor with values down to 200 uΩ and power rating on FR4 of 5W, and maximum measurable current over 150A. The LRMAP3920 offers low thermal impedance, high surge tolerance and good long term stability; available at http://cn.element14.com/2501325
- Bulgin Buccaneer® 7000 Series, available in both metal and plastic, boasts of IP66, IP68 and IP69K ratings with a quick-turn locking mechanism which offers robust, rapid connections for harsh environments. Buccaneer series of dust- and water- proof connectors are suitable for mains power applications in harsh environments such as Industrial Machinery and Building Automation.
- the new line of IP68 and IP69K rated Bulgin Piezo switches has been added to its range of high-end, vandal-proof piezo switches. Available in aluminium or stainless steel with no moving mechanical parts, and designed to be extremely resilient and capable of enduring millions of actuations, it offers long-life operation in even the harshest environments and is suited for use in heavy industry, electronics, public transport, military and defence, marine and food processing.

In addition to hands-on product demos at the Shenzhen roadshow, element14 will also present the newest web enhancements resulting from its investment in a new web platform for China. These improvements make it quicker and easier for engineers to find, compare and purchase products. Customers can access over 20,000 full-reel items plus re-reeling on all cut tape products at http://cn.element14.com/packaging-solutions

To join the element14 roadshow, get hands-on demos and view the newest products from leading suppliers, please contact [e-mail] or register at http://cn.element14.com/shenzhen-seminar-2015

Ends

About the Premier Farnell Group
Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Trading as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific, it had sales last year of £960m, the Group is supported by a global supply chain of more than 3,000 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineers to compare kits from the world's greatest range of development tools.

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APAC Contact:
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Tel: + 65 6671 8769
Email: [e-mail]