19 January 2016, Farnell element14 has been recognised for its Website, Digital Marketing Excellence and Outstanding Growth at Pico Technology's recent Distributor Conference.

The awards reflect the activity Farnell element14 undertook in 2015 to enhance product information related to Pico's world leading PC Oscilloscopes, enabling customers to make more informed choices about the most suitable solution for their needs.

Chris Godfrey, Regional Category Director, Test and Tools, at Farnell element14 said: 'We are delighted to have been recognised by Pico in this way, especially following such a great year. We created a dedicated landing page for Pico Technology, click here , and regularly featured key products in a variety of formats to build awareness with our wide community of customers. We look forward to continuing this success in 2016.'

Carl Bradbury, Distribution Sales Manager at Pico Technology commented: 'Farnell element14 provided the information customers need to make informed choices on the solutions available to address their challenging applications. It has been a great year for Pico Technology and for our relationship with Farnell element14. Marketing activity led to more customers choosing Pico to meet their needs and hence the fantastic sales growth we saw in 2015 with Farnell element14.'

Ends

About the Premier Farnell Group

Premier Farnell plc (LSE:pfl) is a global leader in high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. It trades as Farnell element14 in Europe, Newark element14 in North America and element14 across Asia Pacific. With sales last year of £968m, the Group is supported by a global supply chain of more than 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.



Premier Farnell works to bring to market development kits in a variety of applications, enabling it to support the customer from design concept through to production.

The latest products, software, services and solutions from trusted supplier partners are all available through 43 local language transactional websites. The element14 Community allows buyers and engineers to access a wide range of independent technical information, tools and the latest resources and the Design Center enables design engineering to compare kits from the world's greatest range of development tools.

For news updates from Premier Farnell and element14 visit:

Premier Farnell News Centre - www.premierfarnell.com/media-centre
Twitter -@element14news ; @element14
YouTube -element14
Facebook -facebook.com/element14page

Email:pressoffice@premierfarnell.com

Premier Farnell Key facts

  • Operations in 38 different countries
  • More than 4,500 employees
  • More than 3,000 leading suppliers
  • More than 600,000 products stocked with access to over four millionmore on demand
  • Leaders in providing information on REACH, Conflict Minerals and EU RoHSlegislation

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For more information visit the website at Premier Farnell.

Global Contact:

Kay Winsper

Global Head of Corporate Communications

Tel: +44 207 851 4145

Email: kwinsper@premierfarnell.com

Global PR Agency:

Darren Willsher/Andrew Hill

Wildfire

Tel: +44 208 408 8000

Email: element14@wildfirepr.com

European Contact:

Holly Smart

PR Manager, Europe and Global

Tel: +44 113 2484904

Email: hsmart@premierfarnell.com

Premier Farnell plc issued this content on 2016-01-19 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-22 12:35:04 UTC

Original Document: http://www.premierfarnell.com/content/farnell-element14-recognised-sales-and-marketing-excellence-pico-technology