PLAYBOY ENTERPRISES, INC. 
By CHICAGO, Feb. 15, 2011 /PRNewswire/ -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) today announced a net loss for the fourth quarter ended December 31, 2010, of $14.7 million, or $0.43 per basic and diluted share, compared to a net loss of $27.8 million, or $0.83 per basic and diluted share, in the year earlier period. The fourth quarter results included a $12.5 million charge related to a legal settlement in 2010 versus a total of $28.6 million of impairment and restructuring charges in 2009.
Revenues in the 2010 fourth quarter declined 9% to $55.0 million from $60.6 million in the prior year quarter. In the same time periods, the company reported segment income of $0.6 million, down from segment income of $2.1 million. Fourth quarter segment income for the Licensing Group nearly doubled compared to the 2009 quarter, although weaker performance in the media businesses and increased Corporate expense more than offset this gain.
PEI Chief Executive Officer Scott Flanders said: "We are pleased with our accomplishments through the year and in the fourth quarter in particular. In spite of the challenges created by a weak economy, changes in how consumers use media, the loss of a critical customer's revenues in the second half and the burden of expenses related to the potential going-private transaction, we made significant progress in our businesses during 2010. We began implementing a strategy to transition Playboy to a brand management company, outsourced major portions of our publishing and licensing businesses, accelerated efforts to further reduce our overhead and opened two new Playboy clubs and closed deals for two additional venues. In December, we also held a successful sale of artwork from our extensive collection, although the majority of the proceeds are being recorded in 2011 and are not evident in our fourth quarter earnings.
"Our 2010 results demonstrate the viability of our brand management strategy. Our licensing business recorded its most profitable full year and single quarter ever as well as improved operating margins, all of which reflected the completion of new licensing agreements, continued growth in our relationships with existing licensees, and the rollout of new product lines and categories. The Playboy brand remains this company's greatest asset, and we continue to find new opportunities to monetize its value," Flanders said.
Entertainment
The Entertainment Group reported a segment loss of $0.9 million in the 2010 fourth quarter compared to segment income of $2.6 million in the prior year. Revenues were $18.8 million, down from $23.7 million, in the same time periods. The declines in revenues and profits were mainly due to a U.S. distributor withholding payment for the company's TV programming, which last year totaled $3.4 million. The dispute with the distributor has since been settled, which resulted in a $12.5 million charge recorded in the 2010 fourth quarter.
The group was able to offset approximately $1.4 million of the year-over-year revenue decline through lower programming amortization expense and other favorable cost comparisons, primarily related to marketing and programming distribution.
Print/Digital
Fourth quarter 2010 Print/Digital segment income was $1.5 million, down $1.0 million from the prior year on a $6.2 million decline in revenues to $22.0 million.
Playboy magazine fourth quarter revenues were down 36% in the year-over-year comparison to $10.0 million, reflecting both a planned rate base reduction and the recognition in the 2009 fourth quarter of four issues of subscription revenues versus three in the 2010 fourth quarter. Reduced editorial and manufacturing costs and operating expenses helped offset the magazine's lower revenue base.
Despite higher royalties from mobile licensees, fourth quarter digital revenues were down by $0.7 million in 2010 versus 2009 reflecting lower pay site and advertising sales.
Licensing
Licensing Group segment income nearly doubled in the 2010 fourth quarter to $9.7 million from $5.1 million in the prior year on a 62% increase in revenues to $14.2 million from $8.7 million. New licensing agreements in Asia and the introduction of a new product line in Western Europe contributed to a 79% gain in fourth quarter consumer products revenues to $12.8 million. The company auctioned selected pieces of art from its collection in the 2010 fourth quarter totaling $2.5 million, of which $0.3 million was recognized in December with the remainder being recorded in 2011.
Corporate and Other
Corporate expense increased to $9.7 million in the 2010 fourth quarter from $8.1 million in the previous year, primarily due to legal and advisory costs associated with the possible going-private transaction announced on January 10, 2011.
As a result of the ongoing tender offer to purchase all of PEI's common stock at $6.15 per share, the company will not hold a conference call to discuss the fourth quarter results.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
FORWARD-LOOKING STATEMENTS
This release contains "forward-looking statements," as to expectations, beliefs, plans, objectives and future financial performance, and assumptions underlying or concerning the foregoing. We use words such as "may," "will," "would," "could," "should," "believes," "estimates," "projects," "potential," "expects," "plans," "anticipates," "intends," "continues" and other similar terminology. These forward-looking statements involve known and unknown risks, uncertainties and other factors, which could cause our actual results, performance or outcomes to differ materially from those expressed or implied in the forward-looking statements. We want to caution you not to place undue reliance on any forward-looking statements. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.
The following are some of the important factors that could cause our actual results, performance or outcomes to differ materially from those discussed in the forward-looking statements:
1. Foreign, national, state and local government regulations, actions or
initiatives, including:
a. attempts to limit or otherwise regulate the sale, distribution or
transmission of adult-oriented materials, including print,
television, video, Internet and mobile materials;
b. attempts to limit or otherwise regulate the sale or distribution of
certain consumer products sold by our licensees; or
c. limitations on the advertisement of tobacco, alcohol and other
products which are important sources of advertising revenue for us;
2. Risks associated with our foreign operations, including market acceptance
and demand for our products and the products of our licensees and other
business partners;
3. Our ability to effectively manage our exposure to foreign currency
exchange rate fluctuations;
4. Further changes in general economic conditions, consumer spending habits,
viewing patterns, fashion trends or the retail sales environment, which,
in each case, could reduce demand for our programming and products and
impact our advertising and licensing revenues;
5. Our ability to protect our trademarks, copyrights and other intellectual
property;
6. Risks as a distributor of media content, including our becoming subject
to claims for defamation, invasion of privacy, negligence, copyright,
patent or trademark infringement and other claims based on the nature and
content of the materials we distribute;
7. The risk our outstanding litigation could result in settlements or
judgments which are material to us;
8. Dilution from any potential issuance of common stock or convertible debt
in connection with financings or acquisition activities;
9. Further competition for advertisers from other publications, media or
online providers or decreases in spending by advertisers, either
generally or with respect to the men's market;
10. Competition in the television, men's magazine, Internet, mobile and
product licensing markets;
11. Attempts by consumers, distributors, merchants or private advocacy
groups to exclude our programming or other products from distribution;
12. Our television, Internet and mobile businesses' reliance on third
parties for technology and distribution, and any changes in that
technology, distribution and/or delays in implementation which might
affect our plans, assumptions and financial results;
13. Risks associated with losing access to transponders or technical failure
of transponders or other transmitting or playback equipment that is
beyond our control;
14. Competition for channel space on linear or video-on-demand television
platforms;
15. Failure to maintain our agreements with multiple system operators and
direct-to-home, or DTH, operators on favorable terms, as well as any
decline in our access to households or acceptance by DTH, cable and/or
telephone company systems and the possible resulting cancellation of fee
arrangements, pressure on splits or other deterioration of contract
terms with operators of these systems;
16. Risks that we may not realize the expected sales and profits and other
benefits from acquisitions;
17. Any charges or costs we incur in connection with restructuring measures
we have taken or may take in the future;
18. Increases in paper, printing, postage or other manufacturing costs;
19. Effects of the consolidation of the single-copy magazine distribution
system in the U.S. and risks associated with the financial stability of
major magazine wholesalers;
20. Effects of the consolidation and/or bankruptcies of television
distribution companies;
21. Risks associated with the viability of our subscription, ad-supported
and e-commerce Internet models;
22. Our ability to sublet our excess space may be negatively impacted by the
market for commercial rental real estate as well as by the global
economy generally;
23. The risk that our common stock could be delisted from the New York Stock
Exchange, or NYSE, if we fail to meet the NYSE's continued listing
requirements;
24. Risks that adverse market conditions in the securities and credit
markets may significantly affect our ability to access the capital
markets;
25. The risk that we will be unable to refinance our 3.00% convertible
senior subordinated notes due 2025, or convertible notes, or the risk
that we will need to refinance our convertible notes, prior to the first
put date of March 15, 2012, at significantly higher interest rates;
26. Further downward pressure on our operating results and/or further
deterioration of economic conditions could result in impairments of our
long-lived assets, including intangible assets; and
27. Costs and uncertainties relating to the consummation of the transactions
contemplated by the merger agreement with Icon Acquisition Holdings,
L.P. and Icon Merger Sub, Inc.
More detailed information about factors that may affect our performance may be found in our filings with the Securities and Exchange Commission, which are available at http://www.sec.gov or at http://www.peiinvestor.com in the Investor Relations section of our website.
Playboy Enterprises, Inc.
Condensed Consolidated Statements of Operations (Unaudited)
(In millions, except per share amounts)
Quarters Ended
December 31,
------------
2010 2009
---- ----
Net revenues
------------
Entertainment:
Domestic TV $8.9 $12.0
International TV 9.1 10.2
Other 0.8 1.5
--- ---
Total Entertainment 18.8 23.7
Print/Digital:
Domestic magazine 10.0 15.7
International magazine 1.5 1.5
Special editions and
other 1.6 1.4
Digital 8.9 9.6
Total Print/Digital 22.0 28.2
Licensing:
Consumer products 12.8 7.1
Location-based
entertainment 0.8 1.1
Marketing events 0.2 0.2
Other 0.4 0.3
--- ---
Total Licensing 14.2 8.7
---- ---
Total net revenues $55.0 $60.6
===== =====
Net loss
--------
Entertainment $(0.9) $2.6
Print/Digital 1.5 2.5
Licensing 9.7 5.1
Corporate (9.7) (8.1)
---- ----
Segment income 0.6 2.1
Restructuring expense (0.4) (6.4)
Impairment charge - (22.2)
Legal settlement (12.5) -
Gain on disposals 0.2 -
Operating loss (12.1) (26.5)
Investment income - 0.1
Interest expense (2.1) (2.2)
Amortization of deferred
financing fees (0.2) (0.2)
Other, net 0.4 0.1
--- ---
Loss before income taxes (14.0) (28.7)
Income tax benefit
(expense) (0.7) 0.9
---- ---
Net loss $(14.7) $(27.8)
====== ======
Weighted average number
of common shares
outstanding
Basic and diluted 33,715 33,489
====== ======
Basic and diluted loss
per common share $(0.43) $(0.83)
====== ======
Playboy Enterprises, Inc.
Condensed Consolidated Statements of Operations (Unaudited)
(In millions, except per share amounts)
Twelve Months
Ended
December 31,
------------
2010 2009
---- ----
Net revenues
------------
Entertainment:
Domestic TV $44.4 $50.5
International TV 37.5 42.6
Other 3.1 5.0
--- ---
Total Entertainment 85.0 98.1
Print/Digital:
Domestic magazine 37.3 55.0
International magazine 5.6 6.3
Special editions and
other 6.0 6.8
Digital 33.9 37.4
Total Print/Digital 82.8 105.5
Licensing:
Consumer products 40.5 29.0
Location-based
entertainment 3.5 4.6
Marketing events 2.4 2.5
Other 1.0 0.7
--- ---
Total Licensing 47.4 36.8
---- ----
Total net revenues $215.2 $240.4
====== ======
Net loss
--------
Entertainment $5.1 $9.9
Print/Digital 0.5 1.6
Licensing 28.8 21.0
Corporate (29.5) (25.4)
----- -----
Segment income 4.9 7.1
Restructuring expense (3.1) (19.2)
Impairment charges (25.8) (27.7)
Legal settlement (12.5) -
Gain on disposals 0.2 -
Operating loss (36.3) (39.8)
Investment income - 0.8
Interest expense (8.6) (8.7)
Amortization of deferred
financing fees (0.7) (0.7)
Other, net 0.5 (0.2)
--- ----
Loss before income taxes (45.1) (48.6)
Income tax expense (3.4) (2.7)
---- ----
Net loss $(48.5) $(51.3)
====== ======
Weighted average number
of common shares
outstanding
Basic and diluted 33,646 33,447
====== ======
Basic and diluted loss
per common share $(1.44) $(1.53)
====== ======
PLAYBOY ENTERPRISES, INC.
-------------------------
Reconciliation of Non-GAAP Financial Information (dollars in
millions, except per share amounts)
Fourth Quarter Ended December 31,
---------------------------------
EBITDA and Adjusted % Inc/
EBITDA 2010 2009 (Dec)
------------------- ---- ---- -------
Net Loss $(14.7) $(27.8) (47.1)
Adjusted for:
Income Tax Expense
(Benefit) 0.7 (0.9) -
Interest Expense 2.1 2.2 (4.5)
Amortization of
Deferred Financing
Fees 0.2 0.2 -
Depreciation and
Amortization 7.9 8.6 (8.1)
---------------- --- ---
EBITDA (1) (3.8) (17.7) (78.5)
Adjusted for:
Restructuring Expense 0.4 6.4 (93.8)
Stock Options and
Restricted Stock
Awards 0.3 0.2 50.0
Equity in Operations
of Investments (0.2) (0.4) (50.0)
Impairment Charges - 22.2 (100.0)
Cash Investments in
Entertainment
Programming (8.1) (6.5) 24.6
------------------- ---- ----
Adjusted EBITDA (2) $(11.4) $4.2 -
------------------- ------ ----
Twelve Months Ended December 31,
--------------------------------
EBITDA and Adjusted % Inc/
EBITDA 2010 2009 (Dec)
------------------- ---- ---- -------
Net Loss $(48.5) $(51.3) (5.5)
Adjusted for:
Income Tax Expense
(Benefit) 3.4 2.7 25.9
Interest Expense 8.6 8.7 (1.1)
Amortization of
Deferred Financing
Fees 0.7 0.7 -
Depreciation and
Amortization 30.2 36.1 (16.3)
---------------- ---- ----
EBITDA (1) (5.6) (3.1) 80.6
Adjusted for:
Restructuring Expense 3.1 19.2 (83.9)
Stock Options and
Restricted Stock
Awards 1.3 0.8 62.5
Equity in Operations
of Investments (0.4) (0.4) -
Impairment Charges 25.8 27.7 (6.9)
Cash Investments in
Entertainment
Programming (26.3) (24.9) 5.6
------------------- ----- -----
Adjusted EBITDA (2) $(2.1) $19.3 -
------------------- ----- -----
Net Income (Loss) Before
Restructuring, Fourth Quarter Ended December
Impairment 31,
-----------------------------
Charges, Legal Settlement %
and Gain on Disposals Better/
(3) 2010 2009 (Worse)
------------------------- ---- ---- --------
Net Loss $(14.7) $(27.8) 47.1
Adjusted for:
Restructuring Expense 0.4 6.4 93.8
Impairment Charges - 22.2 100.0
Legal Settlement 12.5 - -
Gain on Disposals (0.2) - -
----------------- ---- ---
Net Income (Loss) Before
Restructuring,
Impairment Charges,
Legal Settlement and Gain
on Disposals $(2.0) $0.8 -
------------------------- ----- ----
Basic Earnings (Loss)
Before Restructuring,
Impairment
Charges, Legal Settlement
and Gain on Disposals
Per
Common Share $(0.06) $0.03 -
------------ ------ -----
Diluted Earnings (Loss)
Before Restructuring,
Impairment
Charges, Legal Settlement
and Gain on Disposals
Per
Common Share $(0.06) $0.02 -
------------ ------ -----
Net Income (Loss) Before
Restructuring, Twelve Months Ended December
Impairment 31,
----------------------------
Charges, Legal Settlement
and Gain on Disposals % Better/
(3) 2010 2009 (Worse)
------------------------- ---- ---- ----------
Net Loss $(48.5) $(51.3) 5.5
Adjusted for:
Restructuring Expense 3.1 19.2 83.9
Impairment Charges 25.8 27.7 6.9
Legal Settlement 12.5 - -
Gain on Disposals (0.2) - -
----------------- ---- ---
Net Income (Loss) Before
Restructuring,
Impairment Charges,
Legal Settlement and Gain
on Disposals $(7.3) $(4.4) (65.9)
------------------------- ----- -----
Basic Earnings (Loss)
Before Restructuring,
Impairment
Charges, Legal Settlement
and Gain on Disposals
Per
Common Share $(0.21) $(0.13) (61.5)
------------ ------ ------
Diluted Earnings (Loss)
Before Restructuring,
Impairment
Charges, Legal Settlement
and Gain on Disposals
Per
Common Share $(0.21) $(0.13) (61.5)
------------ ------ ------
Fourth Quarter Ended December
31,
------------------------------
Financial and Operating % Inc/
Data 2010 2009 (Dec)
----------------------- ---- ---- -------
Entertainment
Cash Investments in
Entertainment
Programming $8.1 $6.5 24.6
Programming
Amortization Expense $6.4 $6.9 (7.2)
Print/Digital
Advertising Sales
(Playboy-Branded) $3.3 $5.3 (37.7)
Digital Content Expense $1.7 $1.4 21.4
Domestic Magazine
Advertising Pages 108.3 94.3 14.8
At December 31
Cash, Cash Equivalents,
Marketable Securities
and
Short-Term Investments $25.5 $24.6 3.7
Long-Term Financing
Obligations $108.8 $104.1 4.5
------------------- ------ ------
Twelve Months Ended December
31,
-----------------------------
Financial and Operating % Inc/
Data 2010 2009 (Dec)
----------------------- ---- ---- -------
Entertainment
Cash Investments in
Entertainment
Programming $26.3 $24.9 5.6
Programming
Amortization Expense $24.0 $29.3 (18.1)
Print/Digital
Advertising Sales
(Playboy-Branded) $11.2 $17.0 (34.1)
Digital Content Expense $6.2 $6.3 (1.6)
Domestic Magazine
Advertising Pages 357.2 285.4 25.2
At December 31
Cash, Cash Equivalents,
Marketable Securities
and
Short-Term Investments $25.5 $24.6 3.7
Long-Term Financing
Obligations $108.8 $104.1 4.5
------------------- ------ ------
See notes on accompanying page.
PLAYBOY ENTERPRISES, INC.
-------------------------
Notes to Reconciliation of Non-GAAP Financial Information and
Financial and Operating Data
In order to fully assess our financial results, management
believes that EBITDA is an appropriate measure for
evaluating our operating performance and liquidity, because
it reflects the resources available for, among other
things, investments in entertainment programming. The
resources reflected in EBITDA are not necessarily available
for our discretionary use because of legal or functional
requirements to conserve funds for capital replacement and
expansion, debt service and other commitments and
uncertainties. Investors should recognize that EBITDA might
not be comparable to similarly titled measures of other
companies. EBITDA should be considered in addition to, and
not as a substitute for or superior to, any measure of
performance, cash flows or liquidity prepared in accordance
with generally accepted accounting principles in the United
1) States, or GAAP.
In order to fully assess our financial results, management
believes that Adjusted EBITDA is an appropriate measure for
evaluating our operating performance and liquidity, because
it reflects the resources available for strategic
opportunities including, among other things, to invest in
the business, make strategic acquisitions and strengthen
the balance sheet. Investors should recognize that Adjusted
EBITDA might not be comparable to similarly titled measures
of other companies. Adjusted EBITDA should be considered in
addition to, and not as a substitute for or superior to,
any measure of performance, cash flows or liquidity
2) prepared in accordance with GAAP.
In order to fully assess our financial results, management
believes that Net Income (Loss) Before Restructuring,
Impairment Charges, Legal Settlement and Gain on Disposals
is an appropriate measure for evaluating our operating
performance and liquidity. Investors should recognize that
Net Income (Loss) Before Restructuring, Impairment Charges,
Legal Settlement and Gain on Disposals might not be
comparable to similarly titled measures of other companies.
Net Income (Loss) Before Restructuring, Impairment Charges,
Legal Settlement and Gain on Disposals should be considered
in addition to, and not as a substitute for or superior to,
any measure of performance, cash flows or liquidity
3) prepared in accordance with GAAP.
SOURCE Playboy Enterprises, Inc.
