Planet Fitness, Inc. announced that it has appointed Bernard Acoca, Chief Executive Officer and President for El Pollo Loco, and Christopher Tanco, Executive Vice President and Chief Operating Officer for 7–Eleven, to its Board of Directors, effective immediately. Mr. Acoca currently serves as Chief Executive Officer and President for El Pollo Loco. Before joining El Pollo Loco, Mr. Acoca spent seven years at Starbucks Corporation in various capacities as a member of its executive team, most recently as President of Teavana, Starbucks' global tea brand. In this role he was responsible for the overall strategy and operations of more than 375 Teavana specialty retail stores in North America, as well as its e-commerce business. During his tenure, he oversaw the expansion of the Teavana brand to 26,000 Starbucks stores globally. Mr. Acoca also served as Senior Vice President, Marketing & Category for the Americas, Starbucks' largest division. Additionally, he served as Chief Marketing Officer for L'Oréal and spent 10 years at Yum! Brands in marketing roles of increasing responsibility. Mr. Acoca currently serves on the board of El Pollo Loco.
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the United States. The Company operates through three segments: Franchise, Corporate-owned stores, and Equipment. The Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States, and Canada. The Equipment segment primarily includes the sale of equipment to franchisee-owned stores in the United States, Canada, and Mexico. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. The Company has approximately 2,575 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia.
PLANET FITNESS, INC. 
